Are you a website or e-store owner? Have you just completed the finishing touches on your incredible e-store, or written the latest brilliant article on current affairs? That’s great, but unfortunately, it doesn’t necessarily translate into higher user engagement. If you are creating content just for the pleasure of writing than who cares, BUT, if you are looking to increase conversion rates, improve user engagement and generally decrease bounces and increase web traffic, you need to do more than provide a great landing page.
There are no easy or miracle solutions to boosting user engagement, however, there are a lot of different strategies, tactics and technologies out there. The trick is to find the one or the mix, that works best for you and your site. But before you do any of that, it’s best to start with some data.
Do your research
In order to effectively engage your users, you should aim to find out as much about them and their habits as possible. You can do this by using your basic website analytics and gleaning as much info as possible. There are also a number of specialized analytics services and platforms that can help you analyze user data in greater depth. Each platform has its own strengths and weaknesses; for example, some are better with mobile analytics and some desktop, so it is worthwhile taking some time to look at the options and read up on what customers have to say.
Keep your users coming back for more
Many visitors will only ever come to your site once, and this is bad news when you are looking to increase engagement. So what can you do? One thing to keep in mind is the importance of first impressions. To keep users coming back, carefully think through the user experience of your site. Make sure you don’t overwhelm them with product descriptions or content so you can have them gradually engage while you provide more and more value over time.
Engage beyond your site
It’s all well and good providing an excellent first impression and a great website experience, but sadly this won’t necessarily help much once users have logged off and forgotten all about the great article you just wrote. One way to keep them engaged is through retargeting campaigns, and this can be via email, web banners and more. It is vital to tap into your users’ actual interests though, because mindlessly sending website content or reminders to log in will just feel like spam. So once again, the focus should be on the value you can provide to readers or users.
Go beyond text
If you have a content site, you are probably focused primarily on the actual content of your site. Now, the text-based content itself is very important, but it is also important to utilize other mediums to keep audiences engaged and interested. For one thing, compelling or striking videos or images can go a long way. If you have an e-store, maybe you have already aced your product images, but you can still diversify the way you communicate with your customers. And a great way to do this could be to add some voice snippets or audio content to your site.
Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.