Feedback. We like to give it more than we like to receive it but if we’re smart enough, we’ll ask for it as it’s an opportunity to learn and grow. So what is feedback? Well, essentially it is information that is given regarding prior behavior in order to adjust its current behavior to achieve the desired result. It’s essential for basically everything we do and is particularly essential to all interactions, whether human-to-human, human-to-machine or even machine-to-machine.
Feedback is key
So why is feedback so important? Let’s take customer feedback as an example, meaning the buyer’s reaction to a company product. If the customer isn’t happy with the product he or she will leave negative feedback, usually in the form of a review, which can damage the reputation of the company or reduce sales on a particular product or service (just think of all the examples of bad reviews going viral). But if the company utilizes the feedback and learns from it, they have the potential to improve what they do, incentivizing more customers to buy and ultimately creating a higher level of satisfaction. High levels of customer satisfaction are strong predictors of customer loyalty and product purchase. So the trick is to turn the challenge of a bad review into the opportunity to learn and to improve. For this reason, a lot of companies and services ask for feedback. You’ve probably seen signs or messages such as: Rate our service! Your feedback matters! How satisfied are you with…..? When should we send you emails? etc. Feedback is effective listening and is a great way for businesses and individuals alike to enhance and improve performance.
Voice vs. written feedback
Feedback is also crucial in the field of education. Several researchers have found that the conventional way of writing feedback is not very effective and that most of the time teachers’ comments hardly make an impact. Most students don’t read the feedback thoroughly and those who do, often misinterpret it. Over the past few years, more and more teachers and institutes have been using voice as a channel for feedback. Through voice, teachers can emphasize the correct words, convey their tone accordingly and clearly state what needs to be changed or fixed. Teachers can also provide more context in less time and this is without a doubt much more efficient; in one minute a teacher can say 4 times as many words as they can write. Voice feedback allows for students to feel as though the teacher is literally talking to them, making the experience a more personal one and helping the students feel more involved in class.
Voice recognition software also makes life easier for the teachers, allowing them to easily create online lessons and video tutorials while enabling the students to obtain necessary knowledge quickly and effectively. Combining the verbal feedback with visual elements of the students work during the feedback process allows the students to receive a more complete and clear understanding and with that a better result for their final work.
Feedback is more effective with voice
Overall, a voice is a much more personal way of delivering feedback, whether it is from teachers to students or for online product reviews. At the end of the day, regardless of the field, feedback is all about trust, and voice helps to create trust much more freely and easily than other forms of media such as text or graphics. Ultimately voice can allow for a clearer understanding of a subject or product and a much higher level of customer satisfaction.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
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