Over the past few years, the option of voice messaging has been added to most of the major messaging platforms popular on smartphones such as Facebook messenger and WhatsApp. WhatsApp, which has quickly become one of the most popular mobile apps worldwide, released this feature in 2013 when it reached a whopping 300 million users. In 2014 there were a total of 465 million users worldwide, and 200 million of them were already using voice messages. Reaching 200 million dedicated voice message users in just one year, WhatsApp shows how the trend of voice messaging is growing in importance.
There are many advantages to choosing voice messages over regular text messages. These include instant communication with a friend or group, enrichment of the chat experience, and the ability to make our conversations much more personal and warmer. Best of all, using voice over text is a huge time saver and allows users to go hands-free. With voice, we no longer have to wait for the phone to ring, for someone to pick up, and in the worst-case scenarios, to reach someone’s voicemail or hear them hang up on us. Today, we can just record ourselves and send it instantly. The great thing about voice messages is that they fill in the middle group between phone calls and texting and are arguably better than either. For example, if you are in a rush and don’t have time for a real conversation but just need to get a message across, then you don’t have time for a call but voice messages solve all your problems.
Optimizing the Workplace
Voice messaging apps are an ideal way to preserve the human voice’s warmth and context. For this reason, many companies around the world use voice messages in order to converse with their workers and colleagues. Communicating this way eliminates ambiguity; if you get a message from a colleague it might not be clear if its sincere or sarcastic, but with voice, a tone is immediately perceivable. Voice messages also save businesses time; they can be recorded on the go from anywhere in the world and offer a great alternative to email.
Testing Business Meets Consumer
Facebook Messenger are now using voice messaging in order to personalize relationships online between a business and its followers. For example, if several people post the same question, companies can record an answer once and then send it to each asker individually, allowing the consumers to feel like they are getting special treatment. This feature is still in its early stages, but it offers a great platform for companies to reach out to their customers and creates an online environment for relationship building that is both convenient and personal.
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