Why Native Advertising Works

If you are looking to monetize your website or blog, then there are so many different types of advertisements to choose from. You can run paid banner ads, popups, retargeting email campaigns through your website or blog. You can run ads, boosted content or sponsored stories across social media. You can create sponsored content in the form of articles or guest blogs, and the list goes on. But one mode of advertising really stands out – native advertising.

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What is native advertising?

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This goes for both the content itself and the visuals. The idea is that users will have an “organic” or “natural” experience rather than experiencing jarring ad content where they don’t want it. The ad will visually look like it is part of the blog post or web page they are looking at, and, the content will be related. Today, Facebook, Instagram, Twitter and Tumblr all use native advertising as do major publications like Forbes and the New York Times. Clearly, native advertising gets results.

Seamless does better

By experiencing ads seamlessly, users are more likely to respond in a positive way. Because of this, the native ad industry is booming. According to BI Intelligence, by 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016. Native ads blur the boundaries between content and ads, information and sales pitches, and most of the time they do not include the word “ad”. According to MediaPost, consumers interact with native ads 20% to 60% more than they do with standard banner ads. In fact, native ads are often viewed as frequently as actual editorial content.

Getting started

So how can you jump on the native advertising bandwagon (if you haven’t already)? Trying to create seamlessly integrated ads that provide interesting content from scratch might seem daunting. Luckily there are a lot of platforms out there that can deliver high-quality native ads to your customers. The best native advertising works on a solid base of big data. Gaining insights into user behavior in order to create the best and most relevant content for them is the way to ensure people stick around to read and engage with native ads. There are a lot of tools and bundles out there but one great way to put your best foot forward in the world of native ads is to opt for a provider that also handles your data insights. Commenting platforms are a huge aggregator of valuable user data and can provide a solid foundation for a successful native advertising campaign.

Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization through native advertising. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.

For more information about Heyoya, click here.