If you are running a business, and especially if that business has an online presence, it is crucial writing a blog. You might think that everyone has a blog and that their value has deteriorated now that millions of people are posting about trivia like their cat’s playing habits or their most recent breakfast. The truth is blogs are not just nice to have; they are now the must-have marketing tools of our generation. But if you are still not persuaded, here are a few reasons why they are so important.
Blogs drive traffic to your site
Driving traffic to your site means more users, and ultimately more conversions and purchases. Of course, there are many many different ways to do this. You can spend your marketing budget on banner ads and retargeting campaigns. However, this is very capital intensive and doesn’t guarantee high returns. Sharing content on social media is a great way to spread the word about what your business but it is important to have good content to share. Writing high-quality blogs is a way to organically generate content. It means that people will come to your site because they are genuinely interested in what you have to say. This also means they will be likely to stay on your site for longer. And finally, blogs mean you have better content to spread on your social networks.
Blogs improve your rankings
Search engines love blogs. Google’s constantly improving algorithms will rank you higher if you have original content. You are much more likely to turn up in someone’s search results if you have frequent blog posts. You can also cross-link to other websites and blogs through your own blog, which moves the search rankings even further in your favor. And finally, there are also a number of great SEO plugins that you can use, for example, blog platforms like WordPress offer SEO packages.
Blogs expand your horizons
Writing a series of content blogs makes you push through the easy and obvious subject matters and work to research and understand more about your business and industry. Writing a content series makes you really stop and think and also encourages you to seek out new information. It also keeps you up-to-date on the other blogs and news sites out there since one of the best ways to get inspired is to read up on your field in other blogs. But together with expanding your horizons, writing a frequent blog helps you to focus your marketing strategy since you need to plan topics and deadlines in advance.
Blogs give you a voice
In many ways, your branding comes down to the tone of voice. Your readers will notice the way your tone and the way you brand your business. And one way to really pin down the right tone of voice and convey your messages to your reader is through a blog. The magic of blogs is that they are a conversation, so as well as expressing your brand, blogs also empower your users and give them a voice. Every time a user writes a comment likes a blog or interacts with your contact, you are increasing your user engagement, decreasing bounce rates and very likely increasing your sales.
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