With over 600 million users, WeChat is the most popular messaging app in China. Voice messaging is extremely popular in China, so popular that over 84% of WeChat users use it for voice messaging. And while in most other countries text remains ahead of voice, in China, a voice is the clear market leader.
Voice vs. text
There are several added values to sending a voice message over text. It’s more personal, more authentic, you can flirt more easily or express how annoyed or bored or tired you are. There are no autocorrect embarrassments since you can delete the recording if you aren’t happy with it, and you can play the messages over and over again. Voice also allows for a clearer understanding of messages thanks to the intonations we use naturally while speaking and ultimately allows for better quality conversations. And finally, voice messages allow you to go hands-free and even help you save time.
Voice takes over China
So, what makes voice work so well in China? Most Chinese people would probably say it’s because the language is much harder to type than speak and therefore simply takes longer to type than record a message. In China, rather than typing words users are most likely to type the letters that approximate the sound of the correct ideogram. WeChat (or whatever app is being used) will then offer a list of ideograms that pop up. Once that happens, the user needs to choose the correct one to describe what they want to say most accurately, both in meaning and in pronunciation. Though faster than hand writing, this is clearly still very time-consuming.
Another reason voice works so well is down to Chinese culture. The Chinese often describe their culture as “renao” or what foreigners would refer to as “loud and lively”, and this makes it acceptable to be enthusiastic about being loud in public, making voice messages a culturally acceptable and convenient way to communicate. And just like there are informal rules for texting, the same goes for voice messages with known do’s and don’ts, which are influenced by factors such as if the user has an educational background or not. For example, a well-educated or middle-class individual will send voice messages only if the information is too complicated to write or explain via text. If it’s simple enough, they’ll prefer to type it. And voice messages are not suitable to send to everyone; they are a personal and emotional medium and because of this, some people think they should only be used with close friends and loved ones.
In an increasingly networked world where smartphones rule the world and social connections are a necessity, it makes sense to rely on voice tools. They can help people communicate from across the globe while still keeping the intimacy and human connection with friends and family intact, even if they are thousands of kilometers apart. And if you have a blog or online store, voice can help tools can help take your content to the next level.
Heyoya brings voice to your website
Choose voice and add Heyoya to your site to create a more engaging user experience. We already know that voice is popular in China, that it is time saving, efficient and personal. If you have an existing blog or website then you probably know how important comments are. Enabling user comments through comment platforms helps retain users and improves your search ranking. In fact, user-generated content is one of the best ways to market and grow your business. The thing is, the majority of comments still use text. Luckily, with Heyoya you can now recreate the personal interactions of voice messages and WeChat style conversations on your own blog or website. Heyoya is a unique voice comments and reviews platform that brings sound to online interactions, making comments and reviews more trustworthy, engaging and fun. Adding audio to online communications brings together the fast-paced world of social media with the unique feeling of being face-to-face. And best of all, Heyoya can help you create results in China by significantly improving user-generated content, and increasing web traffic, sales conversions and brand affinity.
So how does it work?
It’s actually pretty simple: when surfing the web, users can respond to your articles, events and more by recording a voice comment or review through the Heyoya widget. You can also use Heyoya to upload your own voice content to your website. This is a great way to leave messages for your users, talk to them and hear what they have to say! Ultimately, by using the Heyoya widget, you can better leverage your comments sections to increase user engagement and create higher quality content, keeping users on your site for longer.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.