One of the hardest points in blogging is keeping your finger on the readers’ collective pulse. You need to do this, though; to be successful, your blog must engage your audience and keep them coming back for more. We’ve assembled three go-to tips for keeping your website and blog content fresh, relevant, and tailored to the needs of your audience.
Curate your Content
Our first tip is basic: Develop aggregated content. This is a shortcut in content creation, designed to take advantage of the sheer size of the internet: With thousands of new pages going up every day, there is sure to be something that connects with both your niche and your audience’s needs. Find them, read them, understand them. And then, write up a series of short summaries, and post them, along with links to the source material, on your blog. In short, turn an occasional blog post into a link central of relevant materials. This has the added SEO advantage of populating your blog with hyperlinks to similar pages. As a technique, this is called content curation and used in moderation it is a good tool for keeping your site up to date.
Employ Rich Media
Rich media is a broad category, encompassing still images, GIFs, video and audio files, and even voice recordings. In short, rich media content has gone beyond traditional plain text, providing additional media that add greater nuance and layers of meaning. With rich media, including a voice comments platform, you and your readers have more and better tools to promote understanding. This combination of greater nuance and depth in commenting has, like content curation, another advantage: it has been proven to attract more comments and to encourage conversation.
Promote User-Generated Content
Encouraging conversation on your website or blog brings up the third mode for keeping your site content tailored to your audience’s needs: user-generated content. User-generated content is anything that your visitors post to your website. It includes reviews and comments of all sorts, whether they are moderated or not. Allowing user-generated content is an easy way to keep a steady flow of original material coming onto your site, but, like the methods above, it also has an added advantage. User-generated content is a direct look at your readers’ minds; when you see it, you’ll know exactly what your audience is thinking and what they want, because they are telling you. With user-generated comments, not only will you keep fresh content on your site, but it will be much easier to direct new posts and comment threads to the precise points that your audience wants to know about.
The Common Denominator
All three of these methods for maintaining relevant, original content on your website have one important factor in common: they all empower your audience. By aggregating and curating interesting content, making use of rich media, and encouraging user participation, you provide information to your readers and make your communication a two-way street. You will turn communication into a true conversation.
Heyoya is a game-changing comments platform that brings voice to online publishers, improving user engagement by allowing readers to express themselves beyond the medium of text. By permitting voice comments and other rich media content on your site, Heyoya is proven to increase brand affinity and the quality of user-generated content. Join Heyoya today and grow your community.
For more information on Heyoya, click here.