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March 8, 2021

Tag: word of mouth

Why Customer Reviews are Essential to Ensuring Success

Monday, 09 January 2017 by Heyoya Admin
Customer reviews are more important than ever before. We have seen repeatedly how reviews can singlehandedly make or break a business. And the number of consumers who read and trust online reviews is growing. This is largely down to trust. Customers trust other customers a lot more than they trust retailers and certainly much more
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4 great ways to make your product and service reviews even better

Monday, 30 May 2016 by Heyoya Admin
It’s 2016 and any eCommerce business owner knows that product reviews can make or break businesses. Customers are increasingly turning towards online reviews as a resource to seriously research and evaluate the products they are interested in before committing to buy. A 5 star review brings consumers flocking and a series of 1 star reviews
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Branding through text, sound and images

Monday, 09 May 2016 by Heyoya Admin
Most modern brands communicate in branding channels that combine different elements and mediums. Today it is common to have a mixture of images, text and sound that we associate with a specific brand. When used effectively these three elements can go together smoothly and leave a strong and memorable message. But they can also create
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Why Tone of Voice Matters?

Sunday, 08 May 2016 by Heyoya Admin
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
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Crowdsourcing and the Wisdom of the Crowd

Monday, 02 May 2016 by Heyoya Admin
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
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How voice can transform word of mouth marketing campaigns

Thursday, 28 April 2016 by Heyoya Admin
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
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Why User Generated Voice Content Should be the Center of Your Brand

Tuesday, 26 April 2016 by Heyoya Admin
The way brands advertise, communicate and interact with customers has changed and evolved dramatically over the past few decades. Just think back to the 50s or 60s when brands communicated almost exclusively through ads on TVs and classic products had strong brand ambassadors – just think of the iconic photos of Marilyn Monroe holding a
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How voice comments and reviews influence the online world?

Monday, 25 April 2016 by Heyoya Admin
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
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