If you have a blog, commenting is important for a wide range of reasons from better search engine rankings, and increased traffic, to creating and leveraging your content so that users join a conversation and stay on your web page for longer. And, for those of you who run an online store, reviews are crucial to the business. They’ve even been shown to help boost sales by up to 70%, and they can serve as an information source for customers on who want to know more about your products or services or are on the fence about a purchase.
But, despite the importance of comments and reviews, the majority of both are text based and limited. Let’s face it; it’s hard to say things with text alone. According to well-known research from Professor Albert Mehrabian, only 7% of communication is verbal. So what’s the rest of it? Well, 38% is the tone of voice and the remaining 55% is body language. And not only that: that 7% of text can get very ambiguous when posted online. It’s often hard to tell if a reviewer is happy, sarcastic, or angry. Without tone of voice and body language, a lot gets lost in translation. For this reason, Heyoya is proud to launch its new rich media feature that allows you to use all media types for an even better and bigger conversion. With Heyoya you aren’t limited to text. You can express yourself using 100% of the communication spectrum.
Start using Heyoya today and you can post comments on your favorite sites and review products using voice, video and images. You can even post emojis. You can express yourself far beyond the medium of text. If you have a blog or online store then this is great news! Product reviews are so much more powerful when customers can see images and videos of the products. Sharing visuals of products is a powerful way to generate social proof and literally show customers how great your products are.
When leaving a comment or review, the common phrase “a picture is worth a thousand words” is often very true. Sometimes images can convey so much more than one or two lines of text. But, the truth is, sometimes it’s tough to choose just one mode of media. The best conversations often come from a combination of text, voice and visuals. So, if you are looking to engage your web visitors and make them stay on your site for longer, giving them different ways to interact with your content can help take your blog or online store to the next level.
If you have a blog then writing is at the center of what you do. However good your web platform, graphic design, and advertising, if your content doesn’t stand out from the crowd, people won’t stop to read it. With an increasingly crowded digital world of blogs and bloggers, it’s tough to differentiate. Every potential topic already has multiple blogs and articles. But don’t despair; here are some tried and tested methods to dramatically improve your writing and help take your content to the next level.
Break things down into bite-sized chunks
It might seem overwhelming to suddenly get better at everything writing related, but you can break things down into easy to achieve tasks with clear goals. For example, if your writing is very formal, practice a more conversational style. If you want to spice up an article full of facts and figures then try adding a personal anecdote to it. These are small steps that can significantly improve the quality of your blogs. And keep practicing – there is no better way to improve your writing than to keep on doing it and experimenting with new directions and ideas.
Don’t do it alone
The vast quantity of blogs that are already out there can actually be an advantage. You aren’t writing in a vacuum and it can really help to read a lot. Looking for styles you like (and don’t like) is a great way to hone your own writing skills. And as the saying goes, “the best form of flattery is imitation” so don’t be scared to mimic other people’s styles until you find your own unique voice. Another great way to improve your writing is to connect with the people around you. Ask a writer you respect to review your blog and give you honest advice. A great way to do this is to join a group or workshop and exchange and read work. When it comes to feedback, don’t just focus on how great a blog is – yes, this can help boost egos – but ultimately it won’t be very helpful. On the opposite side of the spectrum, negative criticism can totally shut down a conversation. So, the best form of advice is constructive criticism with positive reinforcement – drawing attention to what is great, and explaining what could be better and what steps could be put in place to take things to the next level.
Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but they also include educating audiences, lead generation and creating brand awareness. And 81% of users surveyed agreed that interactive content grabs attention much more effectively than static content. Here are a few tips to make your content more interactive.
Embed surveys, quizzes and polls into your content
Writing a blog about psychology or key personality traits needed to succeed in the workplace? Why not pair that with a quick interactive personality test or survey? There are tones of tools out there that can help you do this. One of the best is Apester. They allow you to easily embed a very wide variety of interactive content into your blogs, website or articles, and they are the world’s largest engagement platform so are definitely doing something right. Another good option is EngageForm – they have a wide range of easily customizable quizzes with great visuals.
Managing an online store is tough. The competition is massive and the online market is increasingly crowded. Major retailers dominate the scene (think Amazon, Alibaba and eBay) and if you are a small store starting out it’s challenging trying to find your space on large marketplaces like Etsy or eBay. So how can you find your niche and work to improve both your conversion rates and your sales? There is no simple answer but the tips below are a good start.
Find your niche
This is arguably the most important point for making sure an online business succeeds. With a crowded arena it is incredibly important to figure out who you are and why your offering stands out. Doug Hall of Eureka Ranch has distilled this into 3 laws of business: 1) Overt benefit; 2) Real Reason to Believe; 3) Dramatic Difference. Overt benefit basically means focusing on the major benefit your customer can gain from your product or service. It’s no good falling in love with a cool design or great technology. It’s important to stay benefit focused and to make sure that it is obvious so your customers can easily understand your business’s value.
E-commerce is a booming industry. Last year worldwide sales reached nearly 2 trillion USD. If you have a product or service to sell, e-commerce is an increasingly popular option and often preferred to brick-and-mortar stores. And even if you have a brick-and-mortar store, e-commerce is a great way to reach more customers and minimize expenses online, in addition to your on-the-ground business. But though it may be cheaper than physically renting a store and bulk buying materials, e-commerce comes with its own challenges.
Some of the biggest challenges in e-commerce focus on converting traffic to sales. If you have a great website, amazing UX and are managing to get visitors to your site, that doesn’t guarantee that those visitors will buy. And along the purchasing process, there are some key places that people tend to get lost. One of the biggest issues is shopping cart abandonment. It’s estimated that online stores lose roughly 67% of sales due to shopping cart abandonment, and it can happen for a number of reasons. A major problem is issues with the UX, an overly long or complex process, or simply adding hidden fees and costs later on in the process.
In this blog we will focus on some great tips from bigcommerce.com that can help you improve your sales. For the full article from bigcommerce.com, click here.
Get a better understanding of conversion issues
Before you delve into solutions and improvements, it is important to fully understand what the main problems on your online store are. Every business is different and there is no better way to understand conversion rates than consistently track and monitor them. Some great ways to do this are by using online tools such as Inspectlet, Mixpanel or CrazyEgg. These types of tools can give you detailed information on user sessions, clicks and more. It’s also a good idea to start out with Google Analytics so you can easily track visitor data like how many visitors actually convert and how long they stay on your site. If you use BigCommerce, you will see that they have their very own built-in analytics solution that allows you to easily track details on shopping cart abandonment. Once you see where the key problems are, you can better focus on solving them.