Search Engine Optimization (SEO) is more important than ever and it is a crucial tool to leverage in order to help a business succeed. While there are many different marketing channels a company can choose, and multiple digital channels, SEO in many ways remains the foundation of a solid online presence. SEO has changed over the past few years but it isn’t going away anytime soon, so we’ve collected a few tips to make sure you make the best of it in 2017.
Good content isn’t good enough
It’s time you invest more time on the content of your website. Research shows that relevant content is the most effective SEO tactic but it is also the most difficult to execute. Content that is interesting, engaging or fun to read is not longer enough, your content needs to be relevant and above all else, it must create value for your customers. If users find your content relevant and gain value from it, they’ll want to share it, and when they do your content will be seen on additional platforms, helping to drive more traffic to your website.
People like to share stories and information they like and trust, they share to get a word out about a cause or brand they care about, and they share in order to add value. 49% of consumers say that sharing allows them to inform others about products they care about and can encourage action or changing an opinion. Web content needs to be unique enough to make people want to share and talk about it. There are many ways to do this including creating a more personal tone and experience both through the type of stories shared and through the channels you choose to use (just think about how video and audio can help bring a more personal and trustworthy feel to your website compared to text alone).
We see. We click. We comment.
The main goal for any business is to attract users. According to Forrester, 93% of online experiences start with a search. The majority of search engine users are more likely to click one of the top 5 suggestions in the results page. This makes it all the more important to have effective SEO to optimize your website ranking and attract more customers.
Another way to raise your ranking by having the users leave comments. The more high-quality comments you have the more you will improve the ranking of your content. Leaving comments involves time and effort so it’s very important to make sure your comment platform has a seamless UX. A great alternative for comments is to try voice comments, this helps save users time and even go hands-free, while still being able to share their opinion. Using voice reviews can allow for a new kind of interaction as well as motivating the user to share what they think about products with their friends, once again spreading the word about the website and bringing attention to it. This is a win-win situation for the user and the website.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.
You’ve probably heard the term “digital health” but what does it actually mean, and what is including within it? Essentially, digital health is a field that marks the convergence of the digital revolution with new health technologies, healthcare, the genomic revolution and more. It is transforming the field of medicine in terms of the way we diagnose and treat different illnesses. It is empowering individuals to better understand and care for their own health and lives in a multiplicity of ways including wearables, apps, the IoT and more. In 2015 a total of $4.5B was invested in digital health as the industry expanded massively across the globe. There were also 187 different M&A deals in this field in 2015 alone.
Within this rapidly growing field, there has been an interesting emergence of voice-based digital health solutions. In some instances, smart sensors and machine learning are coming together to help diagnose voice disorders. The use of non-invasive wearable technology can actually identify vocal polyps (a painful condition that often affects singers). And this is just an initial example of the application of machine learning and wearables. In the future, the same technologies could potentially help to diagnose a wide range of conditions.
But as well as voice helping to do the obvious in identifying specific voice disorders, the combination of voice and technology may also have wider applications in the field of healthcare. Cutting edge technologies are already able to analyze the emotions of speech, opening up the possibility of using voice-driven analytics as a new big data tool to help determine the likelihood of elections or the overall mood of a city or nation. But beyond this, there is evidence that simply analyzing your voice in the correct way can reveal stress, depression and other health issues.
While there is no miracle cure to “hearing” health issues in your voice, keeping track of the way you speak and how your daily speech compares to a baseline could identify multiple health conditions and apparently even tell you if you are suffering from heart disease. This is the kind of technology that could easily be adapted to handheld devices or incorporated into voice-activated personal assistants such as Siri.
And as well as empowering patients with apps and easy to use devices, voice-based digital healthcare is also helping clinicians reach a greater degree of accuracy and better care for their patients. Easy to use software can help clinicians to streamline clinical language understanding and clinical speech recognition. There are now a plethora of voice-based productivity apps that can help with coordination, patient care, diagnostics and more.
It looks like voice will play a critical role in the future of digital health care. With voice analytics helping diagnose disorders and voice-activated software helping health providers improve the way they work, the future looks to be increasingly wireless and voice-based. And in addition, the move towards voice and digital means the future of big data in the voice arena is set to be enormous. All in all, voice has arrived and is changing the way we care for our minds and our bodies.
For more information about Heyoya, click here.
In our fast-paced world with new technologies being developed every second and whole new industries appearing out of the blue every day, it seems like everyone is always talking about innovation. But what does innovation really mean? Innovation is actually harder than you might think to define. If you start googling it you will come up with a never-ending quantity of quotes and ideas. Just take a look at a few expert opinions. At first glance, there seems to be a cacophony of thoughts and ideas. Some say “innovation is relative”, some say “it is a process that brings new ideas”, and some say “innovation is simply an idea”. And those are just a few examples; there are much more out there! So which is it? One thing that the experts seem to broadly agree on is that innovation brings something new to the table and that often this is linked to the creation of value and competitive advantage.
Innovation is not invention, or is it?
One of the areas where people seem to frequently get confused with innovation is when it comes to figuring out the difference between invention and innovation. The concept of newness is applicable to both ideas. When we think of invention, great moments of spring to mind like the creation of the wheel, the creation of telephones, the creation of computers and many more leaps of human creativity. So are these moments also innovation or innovative? And how can we define or understand the overlap between the two (assuming there is one)?
Some people argue that the easiest way to look at the two concepts is through a Venn diagram. In this model, innovation is the space where invention (newness) meets the market (utility, creating value). So it is possible to have a great invention without being innovative if you fail to create market value. But even here there are disagreements, with many people claiming that invention is the creation of something new while innovation means incrementally changing or improving something that already exists.
These days the terms innovation and invention are often used as if they were one and the same, and the truth is, the term innovation has become something of a trendy buzzword that is now added to pretty much every idea, start-up, marketing plan and new technology out there. If we look to the Oxford Dictionary (aka the holy grail of language) we find that both invention and innovation refer to the act of newness and creation. It’s actually hard to pull apart the difference between the creation of a new, method, idea product and something that has been invented. So perhaps the truth of the semantics is that in the modern world “invention” has evolved into “innovation”, and perhaps this is because when it comes to new creations in the modern world, the focus (now more than ever) is on creating something new that can be brought to market, and most importantly, to create something that creates value.
Heyoya is an innovative comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.