SEO is an incredible tool for any blog or content site that can drive traffic and increase your site visibility – when used well. But it’s also a rapidly evolving area that is constantly changing in terms of what works and what doesn’t. This means that using tactics that may have worked in the past might not get you results today. So what can you do to ensure that you use SEO in the best way possible for your business? Here are some tips and tricks to help you out.
Avoid shoving keywords into your content
There was a time when SEO was all about loading your content with the maximum amount of keywords. Back then, content was stuffed full of keywords and content quality suffered. Not only were users put off by the terrible quality of the writing, search engines also started to respond. Today, search engines penalize “stuffing” SEO tactics and aiming to get as many keywords into a post as possible will actually mean your content performs worse.
Get the ratio right
Keyword stuffing might be out, but keywords themselves are not. So, when you write an article it’s important to add in the correct number of keywords. Recommended amounts are usually around 2-3% of your content. This allows you to create high quality meaningful content that includes relevant keywords but isn’t nonsensically stuffed full of them. A good way to structure things is to begin with SEO in mind. Too often, blogs will be written about one subject and SEO keywords will be inserted at a later date, which often leads to unnatural and unreadable content. The thing is, search engines favor well-written content, so writing well and avoiding heavy handedness can really pay off for your blog or website.
Never stop proofreading!
Ok, maybe never is the wrong word. But, make sure to proofread your content thoroughly as search engines penalize poor spelling and grammar. Even if you have a great writer, it’s always important to have a second set of eyes on each piece before you publish. And this can help with more than just minor errors. Having someone review a post can help weed out any ambiguity, sloppy writing or anything else that may be less appealing to search engines and potential readers.
Work on your comments section
SEO isn’t all about what you consciously and purposefully add to your writing. A lot of how your site gets ranked will be based on user-generated content (if you have it), and this can dramatically improve your ranking. Don’t have any user-generated content on your site yet? No problem – it’s incredibly easy to add. All you need to do is find a user-friendly and easy to install comments platform to encourage users to write their thoughts, opinions and more. And to make sure they get talking, use your content to ask questions, ask for engagement and even praise commenters who have made valuable contributions. When the comments do start rolling in, remember to respond to them. The best kind of user-generated content is a conversation, so grow your community by listening and responding to what people have to say.
Heyoya is a game-changing comments platform that brings voice to online publishers, improving user engagement and SEO by allowing readers to express themselves beyond the medium of text. Heyoya is proven to increase brand affinity and the quality of user-generated content, while preventing spam and abusive content & increasing reader interaction with your blog. Join Heyoya today and grow your community.
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With voice assistants on every phone, and voice-controlled homes through devices like the Amazon Echo and Google Home, the voice seems to be everywhere. And in fact, we may be beginning an era of totally new and different interactions. The battle of the touch screens is over, and our next set of online interactions are very likely to be based around voice tech. Overall we are looking at a new level of voice tech in the future, and this future looks very interesting indeed.
Tech blends seamlessly
We are moving away from the era of brash-in-your-face tech with users brandishing enormous touchscreen phones and large touchscreen watches to something altogether subtler. The future will be all about seamless tech that blends into users lives and styles. Think fashion tech rather than bulky functional tech. This is already beginning with wearables and tracking devices like the ever thinner and sleeker Fitbits on the market. Devices are becoming more like part of an overall style and fashion accessory than the obtrusive add-ons of yesteryear.
The year of voice tech
In many ways, 2017 has been heralded as the year of voice tech where many tech giants have shifted (or are shifting) their UI away from visual and tactile interfaces to audio ones. And just think about the benefits – audio means you can go hands-free. You can use your tech on the go, while walking, driving, multitasking. You never need to pause and stare down at a screen. The future will undoubtedly bring us a higher volume of more complex applications for voice tech as well as other hands-free interactions – think gesture technology and more. Touchscreens may never completely disappear but other interactions will become increasingly important.
While augmented reality is a known quantity, the surge of what are sometimes termed “hearables” like Apple’s wireless headphones, are curating an experience that is essentially augmented sound. Without worrying about connectivity or proximity to our phones or device, the future looks likely to deliver augmented sound experiences, where we can overlay sound on our daily lives much the same way SnapChat overlays flower filters on ordinary photographs. Digital noise can be the key to creating new and fascinating soundscapes to enrich our daily lives.
Everything goes digital
We might be used to wearables and an overall concept of smart homes and the IoT, but the future looks likely to make everything digital. You might already control your air conditioning through voice but think about controlling your coffee maker the same way, ordering shopping through your voice-controlled fridge or having an army of voice controlled robots clean your house without leaving a trace.
While many technologies still have a long way to come, there are some emerging voice technologies that are already here, strong and ready to be leveraged. If we turn to one of the most well-known places on the Internet – the comments section (of any article, website, or social media conversation) we see an old fashioned text-based interaction. The future is about voice tech – and voice comments allow users to go hands-free while also sharing a more human and personal interaction.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.
2016 seems to be full of exciting new voice tech. There are a whole variety of personal voice assistants like Siri and Cortana. Smart Homes have gotten serious with incredible looking devices like Google Home and the Amazon Echo (both of which are voice controlled) and cars have gotten smarter to the point where ambient temperature, music and even navigation can be voice controlled (thanks to Dragon Drive, Google Now and more). It seems like an incredible new leap in voice tech is happening and it has huge implications for the way we do pretty much everything. But these amazing technologies didn’t come out of the blue; in fact, there are a whole bunch of sci-fi stories, books and films that predicted pretty much every voice trend we are witnessing.
In one of the greatest sci-fi novels ever written, by one of the greatest authors of all, we had one taste of the future of smart voice tech in our homes. Philip K Dick’s Ubik brings us a reality where all the basic components of a house interact through voice and cash. In this dystopian vision of smart homes, the protagonist is forced to pay his door as it loudly demands a 5-cent entrance fee. The toll door in this novel is also a fairly advanced artificial intelligence and is frequently described as stubborn and smug. And all the appliances share these basic characteristics – they are voice activated AIs that demand tolls from their resident. Ubik was written in 1969 and fairly accurately predicted the future of smart homes (minus the hilarious and stubborn attitudes and the constant demands for payment). This is way ahead of the first emergence of smart homes in the early 2000s.
There have been numerous references to voice assistants in science fiction for decades, but an interesting, albeit fairly recent emergence of the tech in sci was in the popular film Her. The film pushes beyond the next generation of voice assistants where they will be sentient and able to help us with our every need. Her (spoiler alert) shows us a world were personal assistants are so far advanced, that the humans that use them are able to fall in love with them. Falling in love or having a relationship with a disembodied voice or cold technology may seem pretty far-fetched, but there are already realistic looking bots out there that may develop to be the companions and love interests of the future.
While the future of sci-fi and voice tech looks more or less streamlined and straightforward (except of course, for some of what Philip K Dick has to say), the real world is beset with tech glitches and setup problems. And while smart home devices like Google Home have incredible potential, they are often a little tricky to get going with. Luckily there are some great blogs out there, like Joy of Android’s how to article on Google Home, that help users fix the trickiest of problems. If you are having trouble with voice commands and responses, with your touchpad, or even with your Google account, the article can give you some tips on how to fix these pesky problems and start fully leveraging smart home tech.
We are at the beginning of the new wave of voice-controlled tech and the future is certain to bring many marvelous new creations. Looking at sci-fi we can see some hints of what’s in store. As well as acting as our home devices and personal assistants, the voice-controlled devices of the future may be our companions and friends, and are certainly likely to be integrated across multiple environments and devices. Think of all the ship based AI intelligence like those on the various incarnations of the Enterprise in Star Trek. The computer here is completely voice controlled and while they still have what look like tablets and other handheld devices, almost everything can happen through conversational and even friendly exchanges with the ship’s computer. Andromeda takes this even further, bringing the ship to life both through voice and through an avatar that for all intents and purposes look like a young human woman. The ship here is much more than just a ship, and the avatar is one of the main characters in the show, striking up relationships with the flesh and blood humans. And these are just a few examples of how the future of voice might look.
Heyoya is a game-changing comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.