Feedback. We like to give it more than we like to receive it but if we’re smart enough, we’ll ask for it as it’s an opportunity to learn and grow. So what is feedback? Well, essentially it is information that is given regarding prior behavior in order to adjust its current behavior to achieve the desired result. It’s essential for basically everything we do and is particularly essential to all interactions, whether human-to-human, human-to-machine or even machine-to-machine.
Feedback is key
So why is feedback so important? Let’s take customer feedback as an example, meaning the buyer’s reaction to a company product. If the customer isn’t happy with the product he or she will leave negative feedback, usually in the form of a review, which can damage the reputation of the company or reduce sales on a particular product or service (just think of all the examples of bad reviews going viral). But if the company utilizes the feedback and learns from it, they have the potential to improve what they do, incentivizing more customers to buy and ultimately creating a higher level of satisfaction. High levels of customer satisfaction are strong predictors of customer loyalty and product purchase. So the trick is to turn the challenge of a bad review into the opportunity to learn and to improve. For this reason, a lot of companies and services ask for feedback. You’ve probably seen signs or messages such as: Rate our service! Your feedback matters! How satisfied are you with…..? When should we send you emails? etc. Feedback is effective listening and is a great way for businesses and individuals alike to enhance and improve performance.
Voice vs. written feedback
Feedback is also crucial in the field of education. Several researchers have found that the conventional way of writing feedback is not very effective and that most of the time teachers’ comments hardly make an impact. Most students don’t read the feedback thoroughly and those who do, often misinterpret it. Over the past few years, more and more teachers and institutes have been using voice as a channel for feedback. Through voice, teachers can emphasize the correct words, convey their tone accordingly and clearly state what needs to be changed or fixed. Teachers can also provide more context in less time and this is without a doubt much more efficient; in one minute a teacher can say 4 times as many words as they can write. Voice feedback allows for students to feel as though the teacher is literally talking to them, making the experience a more personal one and helping the students feel more involved in class.
Voice recognition software also makes life easier for the teachers, allowing them to easily create online lessons and video tutorials while enabling the students to obtain necessary knowledge quickly and effectively. Combining the verbal feedback with visual elements of the students work during the feedback process allows the students to receive a more complete and clear understanding and with that a better result for their final work.
Feedback is more effective with voice
Overall, a voice is a much more personal way of delivering feedback, whether it is from teachers to students or for online product reviews. At the end of the day, regardless of the field, feedback is all about trust, and voice helps to create trust much more freely and easily than other forms of media such as text or graphics. Ultimately voice can allow for a clearer understanding of a subject or product and a much higher level of customer satisfaction.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
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In our fast-paced world with new technologies being developed every second and whole new industries appearing out of the blue every day, it seems like everyone is always talking about innovation. But what does innovation really mean? Innovation is actually harder than you might think to define. If you start googling it you will come up with a never-ending quantity of quotes and ideas. Just take a look at a few expert opinions. At first glance, there seems to be a cacophony of thoughts and ideas. Some say “innovation is relative”, some say “it is a process that brings new ideas”, and some say “innovation is simply an idea”. And those are just a few examples; there are much more out there! So which is it? One thing that the experts seem to broadly agree on is that innovation brings something new to the table and that often this is linked to the creation of value and competitive advantage.
Innovation is not invention, or is it?
One of the areas where people seem to frequently get confused with innovation is when it comes to figuring out the difference between invention and innovation. The concept of newness is applicable to both ideas. When we think of invention, great moments of spring to mind like the creation of the wheel, the creation of telephones, the creation of computers and many more leaps of human creativity. So are these moments also innovation or innovative? And how can we define or understand the overlap between the two (assuming there is one)?
Some people argue that the easiest way to look at the two concepts is through a Venn diagram. In this model, innovation is the space where invention (newness) meets the market (utility, creating value). So it is possible to have a great invention without being innovative if you fail to create market value. But even here there are disagreements, with many people claiming that invention is the creation of something new while innovation means incrementally changing or improving something that already exists.
These days the terms innovation and invention are often used as if they were one and the same, and the truth is, the term innovation has become something of a trendy buzzword that is now added to pretty much every idea, start-up, marketing plan and new technology out there. If we look to the Oxford Dictionary (aka the holy grail of language) we find that both invention and innovation refer to the act of newness and creation. It’s actually hard to pull apart the difference between the creation of a new, method, idea product and something that has been invented. So perhaps the truth of the semantics is that in the modern world “invention” has evolved into “innovation”, and perhaps this is because when it comes to new creations in the modern world, the focus (now more than ever) is on creating something new that can be brought to market, and most importantly, to create something that creates value.
Heyoya is an innovative comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.