If you have a blog, commenting is important for a wide range of reasons from better search engine rankings, and increased traffic, to creating and leveraging your content so that users join a conversation and stay on your web page for longer. And, for those of you who run an online store, reviews are crucial to the business. They’ve even been shown to help boost sales by up to 70%, and they can serve as an information source for customers on who want to know more about your products or services or are on the fence about a purchase.
But, despite the importance of comments and reviews, the majority of both are text based and limited. Let’s face it; it’s hard to say things with text alone. According to well-known research from Professor Albert Mehrabian, only 7% of communication is verbal. So what’s the rest of it? Well, 38% is the tone of voice and the remaining 55% is body language. And not only that: that 7% of text can get very ambiguous when posted online. It’s often hard to tell if a reviewer is happy, sarcastic, or angry. Without tone of voice and body language, a lot gets lost in translation. For this reason, Heyoya is proud to launch its new rich media feature that allows you to use all media types for an even better and bigger conversion. With Heyoya you aren’t limited to text. You can express yourself using 100% of the communication spectrum.
Start using Heyoya today and you can post comments on your favorite sites and review products using voice, video and images. You can even post emojis. You can express yourself far beyond the medium of text. If you have a blog or online store then this is great news! Product reviews are so much more powerful when customers can see images and videos of the products. Sharing visuals of products is a powerful way to generate social proof and literally show customers how great your products are.
When leaving a comment or review, the common phrase “a picture is worth a thousand words” is often very true. Sometimes images can convey so much more than one or two lines of text. But, the truth is, sometimes it’s tough to choose just one mode of media. The best conversations often come from a combination of text, voice and visuals. So, if you are looking to engage your web visitors and make them stay on your site for longer, giving them different ways to interact with your content can help take your blog or online store to the next level.