Today, online reviews are more important than ever. If you want to increase your customer base and boost sales, then online reviews can make or break your business. As well as providing a general assessment of your business, most reviews give you an overall ranking. According to research, 94% of customers would use a business with a 4 star rating, while only 14% would do business with a 1 or 2 star business. Online reviews also help your search engine rankings; driving more traffic to your site and most importantly, helping to convert more site visitors to customers. The infographic snippets from websitebuilder.org used below, capture some of the key statistics when it comes to online reviews. For the full infographic, click here.
The importance of user-generated content
User-generated content or UGC is crucial for creating buzz around your business. In fact, consumer reviews are trusted 12 times more than marketing or descriptions that come from brands themselves. The big difference between traditional advertising and reviews is authenticity. Reading a customer review is that much more convincing because you know the person who wrote the review is not an employee or advertising executive; they are another user who is genuinely excited over the brand and what it has to offer. Of course, authenticity relies on the fact that your reviews are real. So, if a user suspects fake reviews, the overall effectiveness will be lower.