Why should always pick up the phone (or failing that try voice comments)
Wednesday, 01 June 2016
Text has become the ubiquitous driving force in all of our lives, whether online, offline, professionally, personally or anything in-between. Ok, Instagram and Snapchat are huge (especially for Generation Z) and visuals are a major part of the way we interact, but text is still at the heart of the way we communicate in 2016.
4 great ways to make your product and service reviews even better
Monday, 30 May 2016
It’s 2016 and any eCommerce business owner knows that product reviews can make or break businesses. Customers are increasingly turning towards online reviews as a resource to seriously research and evaluate the products they are interested in before committing to buy. A 5 star review brings consumers flocking and a series of 1 star reviews
Why voice is crucial to building relationships
Thursday, 26 May 2016
The importance of the human voice should never be underestimated. Professional actors spend hours working on their voice through a diverse array of complicated voice exercises beginning with breathing, and working through the mechanics of voice, posture, tone, articulation and more. There are a dizzying number of parameters that make up each one of the
Generation Z and the decline of text
Tuesday, 24 May 2016
According to Forbes, Millennials are texting more and talking less. Almost all of them seem to rely on email, text messages, instant messages and social media – both for their professional and personal lives. In a way, Millenials ushered in the death of phone calls, voicemail and often even face-to-face communication in exchange for speedy
The Importance of Audio
Monday, 23 May 2016
Of the five senses that humans have been blessed with, audio is perhaps the most of important of all since hearing allows us to communicate with each other by receiving sounds and interpreting speech. Sound is also what helps us understand our surroundings, and warns us of danger. And what we hear is processed in
The challenges facing online publishers
Sunday, 22 May 2016
The decline of print Ours is a digital age that has witnessed the decline of traditional forms of printed media and a vast migration to online platforms. There has been talk for years about the death of traditional newspapers, magazines and books as more and more of us choose to read from our desktops, tablets
The Challenge of Constantly Creating Content
Monday, 16 May 2016
Amidst the constant turnover of new buzzwords and the rapidly expanding world of digital marketing, content campaigns are taking on an ever-important role. However, there are many challenges when it comes to producing the right kind of high-quality content and attracting the right type of users or customers. And while producing content might seem like
Crowdsourcing and the Wisdom of the Crowd
Monday, 02 May 2016
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
How voice can transform word of mouth marketing campaigns
Thursday, 28 April 2016
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
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Why voice is a big data goldmine