If you are looking to monetize your website or blog, then there are so many different types of advertisements to choose from. You can run paid banner ads, popups, retargeting email campaigns through your website or blog. You can run ads, boosted content or sponsored stories across social media. You can create sponsored content in the form of articles or guest blogs, and the list goes on. But one mode of advertising really stands out – native advertising.
What is native advertising?
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This goes for both the content itself and the visuals. The idea is that users will have an “organic” or “natural” experience rather than experiencing jarring ad content where they don’t want it. The ad will visually look like it is part of the blog post or web page they are looking at, and, the content will be related. Today, Facebook, Instagram, Twitter and Tumblr all use native advertising as do major publications like Forbes and the New York Times. Clearly, native advertising gets results.