The challenges facing online publishers
Sunday, 22 May 2016
The decline of print Ours is a digital age that has witnessed the decline of traditional forms of printed media and a vast migration to online platforms. There has been talk for years about the death of traditional newspapers, magazines and books as more and more of us choose to read from our desktops, tablets
Branding through text, sound and images
Monday, 09 May 2016
Most modern brands communicate in branding channels that combine different elements and mediums. Today it is common to have a mixture of images, text and sound that we associate with a specific brand. When used effectively these three elements can go together smoothly and leave a strong and memorable message. But they can also create
Why Tone of Voice Matters?
Sunday, 08 May 2016
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
Crowdsourcing and the Wisdom of the Crowd
Monday, 02 May 2016
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
How voice can transform word of mouth marketing campaigns
Thursday, 28 April 2016
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
How voice comments and reviews influence the online world?
Monday, 25 April 2016
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
Why voice is a big data goldmine