Voice Messaging in China
Thursday, 09 February 2017
With over 600 million users, WeChat is the most popular messaging app in China. Voice messaging is extremely popular in China, so popular that over 84% of WeChat users use it for voice messaging. And while in most other countries text remains ahead of voice, in China, a voice is the clear market leader. Source:
5 Awesome Marketing Ideas for Online Stores
Sunday, 05 February 2017
In order to stay relevant today, online stores must be extremely creative in their design, content and even their customer service. It’s important to stay alerted in this business since the trends of today may be old news by tomorrow. From the millions of online stores that are available we cherry-picked a few that stand
Boosting your SEO
Wednesday, 01 February 2017
Search Engine Optimization (SEO) is more important than ever and it is a crucial tool to leverage in order to help a business succeed. While there are many different marketing channels a company can choose, and multiple digital channels, SEO in many ways remains the foundation of a solid online presence. SEO has changed over
Solving Friction in E-commerce
Tuesday, 31 January 2017
At the end of the day, e-commerce and commerce in general, are about the end result, clicking that “buy” button and completing the transaction. But it’s easier said than done and there are several reasons why this last step may not occur. In general, we use the term Friction to refer to any variable, website quality,
Top E-Commerce Trends in 2017
Sunday, 29 January 2017
As the steady growth of e-commerce continues, the importance of online shops and taking advantage of new trends is a key. Some of the trends below began in 2016 while others are just emerging this year with a bright future ahead of them. From content to AI, we’ll talk a little about some of the
Voice in Mobile Marketing
Wednesday, 25 January 2017
How many times have you received an automatic recorded voice message, caught on to what was happening, hung up and thought: I hate spam! Some companies think this is a powerful marketing tool but us clients? Not so much. Apps such as Truecaller help us identify spam but it’s still not enough. We like to
Effective Feedback Through Voice
Sunday, 22 January 2017
Feedback. We like to give it more than we like to receive it but if we’re smart enough, we’ll ask for it as it’s an opportunity to learn and grow. So what is feedback? Well, essentially it is information that is given regarding prior behavior in order to adjust its current behavior to achieve the
Why online customer service is better with voice
Sunday, 15 January 2017
You’ve probably had to deal with customer service at some point in your life. It may have been for a personal purchase, a gift that didn’t turn out quite right, or a business service. According to a recent survey, about 88 percent of people deal with customer service in one way or another over the
2016: The Biggest E-Commerce Trends
Thursday, 12 January 2017
E-commerce is without a doubt an inseparable part of our lives, and concepts we use to think were impossible are quickly becoming a reality. The past year has given us some new trends in the world of e-commerce that are still growing strong. Here are a few of the big trends from last that continue
Social Media 2017 Predictions