The Challenge of Constantly Creating Content
Monday, 16 May 2016
Amidst the constant turnover of new buzzwords and the rapidly expanding world of digital marketing, content campaigns are taking on an ever-important role. However, there are many challenges when it comes to producing the right kind of high-quality content and attracting the right type of users or customers. And while producing content might seem like
Branding through text, sound and images
Monday, 09 May 2016
Most modern brands communicate in branding channels that combine different elements and mediums. Today it is common to have a mixture of images, text and sound that we associate with a specific brand. When used effectively these three elements can go together smoothly and leave a strong and memorable message. But they can also create
Why Tone of Voice Matters?
Sunday, 08 May 2016
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
How voice can transform word of mouth marketing campaigns
Thursday, 28 April 2016
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
Why User Generated Voice Content Should be the Center of Your Brand
Tuesday, 26 April 2016
The way brands advertise, communicate and interact with customers has changed and evolved dramatically over the past few decades. Just think back to the 50s or 60s when brands communicated almost exclusively through ads on TVs and classic products had strong brand ambassadors – just think of the iconic photos of Marilyn Monroe holding a
How voice comments and reviews influence the online world?
Monday, 25 April 2016
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
How Voice Revolutionizes Content Publishing
Tuesday, 12 April 2016
Each year, billions of dollars are poured into the content publishing industry. Overwhelmingly, digital media and content generation has become the medium of choice for savvy brands that no longer rely on traditional types of advertisements. Today, every sector of the market is crowded with endless new start-ups, applications and product offerings and at a
How voice comments connect the online and offline worlds
Tuesday, 12 April 2016
The e-commerce industry has exploded in recent years and was worth a total of 1.6 trillion US dollars in 2015, according to eMarketer. It has a trend that has grown across the commerce segment, and now includes everything from brick-and-mortar giants to online only stores, to mom and pop stores with increasingly wide-range of simple
Heyoya Launches on Mobile, Bringing Revolutionary Voice Comments and Reviews to Your Device
Tuesday, 02 February 2016
Heyoya Gives Users a Voice Heyoya is a unique comment and reviews platform that gives users and customers a voice and allows all content and eStore owners to fully leverage the comments and review section of their website and mobile app by increasing user engagement. Heyoya was previously only available on desktop but has
The challenges facing online publishers