The Importance of Audio
Monday, 23 May 2016
Of the five senses that humans have been blessed with, audio is perhaps the most of important of all since hearing allows us to communicate with each other by receiving sounds and interpreting speech. Sound is also what helps us understand our surroundings, and warns us of danger. And what we hear is processed in
Why Tone of Voice Matters?
Sunday, 08 May 2016
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
Crowdsourcing and the Wisdom of the Crowd
Monday, 02 May 2016
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
How voice can transform word of mouth marketing campaigns
Thursday, 28 April 2016
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
How voice comments and reviews influence the online world?
Monday, 25 April 2016
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
How Voice Revolutionizes Content Publishing
Tuesday, 12 April 2016
Each year, billions of dollars are poured into the content publishing industry. Overwhelmingly, digital media and content generation has become the medium of choice for savvy brands that no longer rely on traditional types of advertisements. Today, every sector of the market is crowded with endless new start-ups, applications and product offerings and at a
Heyoya Announces Launch Offering Users a Revolutionary Voice Comments and Reviews Platform any Publisher can add to Their Website
Tuesday, 15 September 2015
Keeping a websites visitors or readers engaged is one the challenges nearly every publisher faces. An accepted way to do this is through having an active review and comments section, something often easier said than done. Heyoya recently announced the solution to this problem – a revolutionary voice comments and reviews platform that can
Heyoya is now live on WordPress
Sunday, 05 April 2015
We are thrilled to announce that our plugin is now live on WordPress, making it even easier for anyone with a WordPress website to add Heyoya’s revolutionary voice comments and reviews platform. Not on WordPress? We will continue to roll out with various content and ecommerce platforms over the next couple of months in order
Generation Z and the decline of text