Crowdsourcing and the Wisdom of the Crowd
Monday, 02 May 2016
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
How voice can transform word of mouth marketing campaigns
Thursday, 28 April 2016
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
Why User Generated Voice Content Should be the Center of Your Brand
Tuesday, 26 April 2016
The way brands advertise, communicate and interact with customers has changed and evolved dramatically over the past few decades. Just think back to the 50s or 60s when brands communicated almost exclusively through ads on TVs and classic products had strong brand ambassadors – just think of the iconic photos of Marilyn Monroe holding a
How voice comments and reviews influence the online world?
Monday, 25 April 2016
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
How Voice Revolutionizes Content Publishing
Tuesday, 12 April 2016
Each year, billions of dollars are poured into the content publishing industry. Overwhelmingly, digital media and content generation has become the medium of choice for savvy brands that no longer rely on traditional types of advertisements. Today, every sector of the market is crowded with endless new start-ups, applications and product offerings and at a
Heyoya Launches on Mobile, Bringing Revolutionary Voice Comments and Reviews to Your Device
Tuesday, 02 February 2016
Heyoya Gives Users a Voice Heyoya is a unique comment and reviews platform that gives users and customers a voice and allows all content and eStore owners to fully leverage the comments and review section of their website and mobile app by increasing user engagement. Heyoya was previously only available on desktop but has
Why Tone of Voice Matters?