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May 21, 2022

Tag: heyoya comments

Why voice is a big data goldmine

Thursday, 16 June 2016 by Heyoya Admin
Big data is quite possibly the hottest trend in technology, and allows insights into almost every field of life. It is a powerful tool that allows us to extrapolate and put together conclusions from vast quantities of data that were previously impossible to analyze or event collect. Big data has been hailed as a major
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Why should always pick up the phone (or failing that try voice comments)

Wednesday, 01 June 2016 by Heyoya Admin
Text has become the ubiquitous driving force in all of our lives, whether online, offline, professionally, personally or anything in-between. Ok, Instagram and Snapchat are huge (especially for Generation Z) and visuals are a major part of the way we interact, but text is still at the heart of the way we communicate in 2016.
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Why voice is crucial to building relationships

Thursday, 26 May 2016 by Heyoya Admin
The importance of the human voice should never be underestimated. Professional actors spend hours working on their voice through a diverse array of complicated voice exercises beginning with breathing, and working through the mechanics of voice, posture, tone, articulation and more. There are a dizzying number of parameters that make up each one of the
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Generation Z and the decline of text

Tuesday, 24 May 2016 by Heyoya Admin
According to Forbes, Millennials are texting more and talking less. Almost all of them seem to rely on email, text messages, instant messages and social media – both for their professional and personal lives. In a way, Millenials ushered in the death of phone calls, voicemail and often even face-to-face communication in exchange for speedy
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The Importance of Audio

Monday, 23 May 2016 by Heyoya Admin
Of the five senses that humans have been blessed with, audio is perhaps the most of important of all since hearing allows us to communicate with each other by receiving sounds and interpreting speech. Sound is also what helps us understand our surroundings, and warns us of danger. And what we hear is processed in
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The challenges facing online publishers

Sunday, 22 May 2016 by Heyoya Admin
The decline of print Ours is a digital age that has witnessed the decline of traditional forms of printed media and a vast migration to online platforms. There has been talk for years about the death of traditional newspapers, magazines and books as more and more of us choose to read from our desktops, tablets
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Branding through text, sound and images

Monday, 09 May 2016 by Heyoya Admin
Most modern brands communicate in branding channels that combine different elements and mediums. Today it is common to have a mixture of images, text and sound that we associate with a specific brand. When used effectively these three elements can go together smoothly and leave a strong and memorable message. But they can also create
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Why Tone of Voice Matters?

Sunday, 08 May 2016 by Heyoya Admin
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
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Crowdsourcing and the Wisdom of the Crowd

Monday, 02 May 2016 by Heyoya Admin
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
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How voice can transform word of mouth marketing campaigns

Thursday, 28 April 2016 by Heyoya Admin
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
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