Crowdsourcing and the Wisdom of the Crowd
Monday, 02 May 2016
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
How voice comments and reviews influence the online world?
Monday, 25 April 2016
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
Can I add Heyoya to any website or eStore?
Sunday, 29 March 2015
Watching someone use a product you built for the first time is pretty exciting. As you hand over the mouse and ask them to get started, you wonder, are they going to experience the page as I imagined? Will they click where I want them to? Are they going to find my content endearing? Funny?
Why Tone of Voice Matters?