Sunday, 08 May 2016
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
Monday, 02 May 2016
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
Monday, 25 April 2016
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
Sunday, 29 March 2015
Watching someone use a product you built for the first time is pretty exciting. As you hand over the mouse and ask them to get started, you wonder, are they going to experience the page as I imagined? Will they click where I want them to? Are they going to find my content endearing? Funny?