However great your content is, it won’t count for much if users don’t click to read it. You may have spent hours writing the greatest article ever and teamed it up with amazing visuals and the perfect user interface, but your first step is still getting your users to click on your article. If you are posting on social media, forums or elsewhere, potential readers will be drawn in (or not) by your blog’s headline. So it is incredibly important to pick a headline that is powerful and catchy so that people want to hear more. How can you do this? Here are a few simple tips.
Work on it
The perfect title might not hit you right away. Sometimes it’s better to write the content first (around a particular theme or issue) and then start putting your headline together. It might also be a good idea to brainstorm potential headlines. Don’t worry if your first title isn’t a showstopper, keep thinking and you will get there. In general, aim to keep your headline an accurate reflection of your content, make it sound interesting and try and keep it short (under 70 characters is a good rule of thumb in terms of length).