What is SEO?
SEO refers to search engine optimization and covers all the technical and creative elements involved in improving site rankings and driving traffic to your website. This includes a lot of different things, from generating consistently great content, to the ways in which you structure your website and the links you include in it. Over the years, SEO has been evolving in more sophisticated and interesting directions, and today, the trends of voice content and voice searches are set to further change the world of SEO.
The evolution of SEO
There have been tons of changes in the world of SEO. Once, SEO was all about cramming in the correct keywords into a web page or blog. If you were an air-conditioning salesperson than you can bet the word air-conditioning would have featured roughly one thousand times in every sentence. Keywords were very much at the center of things. However, over time, search engine algorithms have become much more sophisticated and have learned to favor more natural types of speech. When Google released Hummingbird in 2013, it moved SEO towards more conversational content. In 2016, search engine algorithms have gone further, and content that is longer and more in depth tends to do better. Content with photos also consistently outperforms text-based content, and backlinks remain essential.
Voice searches are changing SEO
It is not just text and images that are rapidly changing the world of SEO. The increasing popularity of voice search means that today over 20% of mobile queries are voice searches. These kinds of searches are based on questions rather than keywords, and they are changing SEO. For one thing, content that is conversational or that answers questions (think FAQ style) are performing well. It’s also likely that instant answers will become more popular and feature as the response for a greater number of voice-based queries. However, this doesn’t mean that we should stop paying attention to typed searches. At the moment, a whopping 80% of all mobile searches are still text-based.
Voice content also changes things
Web site and blog content tend to be a mixture of text, video, and images. And while video and image content is incredibly important, and proven to help with SEO, audio-based content is the one to watch in 2016. The fact that people are using voice assistants more and more frequently suggests that the importance of voice content is also increasing. If you can’t look at your screen and can only voice search, then it’s reasonable to assume there are many times when audio content would be preferable to content that forces you to stare at your phone or laptop. And, as voice and speech analytics continues to improve it is only a matter of time before keywords and phrases in voice become an essential part of SEO.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.
Do you remember the movie Her where (spoiler alert) a man basically falls in love with his computer operating system? The movie introduces us to a brave new world of voice where flesh and blood personal assistants are a thing of the past and where Siri has evolved to scary new heights. The crazy thing is that this level of voice control doesn’t even seem very farfetched. Ok, so maybe the current voice-based technologies and operating systems haven’t quite evolved to the point of singularity, that potentially terrifying place where artificial intelligence overtakes mankind, but even with today’s technologies, the voice seems to be hurtling us forward into the future.
New hardware aside, this month marked the launch of iOS 10, and with it a much more advanced voice technology. Siri has added features that allow you to better control more apps and even send messages through third party apps (yay!). Multitasking is a lot better and Siri has even extended its field of control into smart homes. So now you can control the temperature, humidity, security (and more) of your home through voice. Siri is basically already a functional personal assistant even if her voice isn’t quite as sexy as Scarlet Johansson’s. And if Siri isn’t good enough for you, then check out the next generation of Siri, an artificial intelligence called Viv, created by the founders of Siri (they left Apple and now they want Viv to reach every one of your devices).
And the thing is, the voice is everywhere, not just on your phone. Through Kaizena, for example, the voice is revolutionizing education by allowing teachers to give their feedback to students in the form of a voice recording that is linked to specifically highlighted text. This is much more personal and a lot less ambiguous than the comments feature in standard word processing software. Even better than that, speech is a whole lot faster than type and doesn’t require your hands. So you can create totally hands-free comments in seconds.
So what has voice done to change the world of e-commerce? Well, in recent years consumer-generated content has arguably overtaken brand created materials in terms of importance. One of the biggest components of this is product and service reviews. Pretty much every e-commerce platform, store and marketplace have some sort of reviewing platform to allow customers to express their opinions. Voice is now entering the world of e-commerce and changing the way customers interact. With Heyoya, customers can share voice snippets instead of text, and store owners can share product pitches, special offers and more, in a way that is much more personal.
And voice is also influencing the blogosphere (and we are not just talking about vlogging). Written blogs always take the time to find striking images and infographics to support their stories, but voice adds another unique dimension. With voice comments, bloggers can literally hear their reader’s opinions, eliminate ambiguity and react faster. And using voice comments is a great way to help a blog stand out from the crowd in a world that is still primarily focused on text, GIFs and emojis.
Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.