If you have a blog, commenting is important for a wide range of reasons from better search engine rankings, and increased traffic, to creating and leveraging your content so that users join a conversation and stay on your web page for longer. And, for those of you who run an online store, reviews are crucial to the business. They’ve even been shown to help boost sales by up to 70%, and they can serve as an information source for customers on who want to know more about your products or services or are on the fence about a purchase.
But, despite the importance of comments and reviews, the majority of both are text based and limited. Let’s face it; it’s hard to say things with text alone. According to well-known research from Professor Albert Mehrabian, only 7% of communication is verbal. So what’s the rest of it? Well, 38% is the tone of voice and the remaining 55% is body language. And not only that: that 7% of text can get very ambiguous when posted online. It’s often hard to tell if a reviewer is happy, sarcastic, or angry. Without tone of voice and body language, a lot gets lost in translation. For this reason, Heyoya is proud to launch its new rich media feature that allows you to use all media types for an even better and bigger conversion. With Heyoya you aren’t limited to text. You can express yourself using 100% of the communication spectrum.
Start using Heyoya today and you can post comments on your favorite sites and review products using voice, video and images. You can even post emojis. You can express yourself far beyond the medium of text. If you have a blog or online store then this is great news! Product reviews are so much more powerful when customers can see images and videos of the products. Sharing visuals of products is a powerful way to generate social proof and literally show customers how great your products are.
When leaving a comment or review, the common phrase “a picture is worth a thousand words” is often very true. Sometimes images can convey so much more than one or two lines of text. But, the truth is, sometimes it’s tough to choose just one mode of media. The best conversations often come from a combination of text, voice and visuals. So, if you are looking to engage your web visitors and make them stay on your site for longer, giving them different ways to interact with your content can help take your blog or online store to the next level.
What is disruptive innovation?
Disruptive innovation is a term coined by Clayton Christensen back in 1995 that describes the way a new technology enters, disrupts and fundamentally changes a market. The concept has gained traction in recent years and describes common market patterns. As incumbents in various arenas focus on their core market and on creating and refining ever better technologies (and ones that their customers may not in fact need), they leave the market open to other newer companies that are able to swoop in and disrupt the market with business models that appeal to a different target market, include a different technology or have lower margins.
How SodaStream transformed soda
There are countless examples of fledgling companies, innovators and entrepreneurs who have swooped in and fundamentally changed existing markets. One great example is SodaStream who changed the beverage category. In an arena ruled by giants like Coca-Cola and Pepsi, creating a new soft drink and gaining market share is extremely challenging. Among other things, this is connecting to the bottling factories, which are either owned by or in partnership deals with the incumbents. On the other hand, building an entire bottling plant from scratch is an incredibly expensive capital expenditure, which has the risk of never yielding good returns. To solve this problem, SodaStream essentially eliminated the need for bottles by allowing you to create the soda you want yourself, in your own home. This has fundamentally changed the way we purchase and consume soft drinks.
In 2016 in particular, much of the disruptive innovation that has taken place has been in the digital realm. New digital technologies are not just disrupting tech giants, they are also radically transforming traditional arenas of business such as agriculture, health care, manufacturing and even government. Of course, not all of this is restricted to online innovations. In many instances, radical disruption of existing industries occurs in the nexus of the digital world with the world of hardware, or in other words, the Internet of Things. But in some cases, the digital world is learning to reinvent some of the constants and behaviors that we have come to take for granted.
Voice is disrupting industries
Voice technologies are transforming digital worlds by giving us voice assistants, voice-activated driving and now voice based comments and reviews platforms. One of the more traditional and unchanging aspects of websites and e-stores has long been the comments and reviews sections. This is something that was integrated into web platforms years ago, but it is only in recent years that the importance of user-generated content as a marketing channel has been fully understood. And it is now that new technologies are rethinking the way reviews and comments are created and the very platforms that support them. With comments and reviews, the focus has long been on text-based user testimonials and ideas, but all this is finally shifting towards voice.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.