The future of content
Tuesday, 18 April 2017
When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift
How user generated content is evolving
Monday, 03 April 2017
It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you
Emerging trends in online commerce
Wednesday, 29 March 2017
E-commerce is a booming market and looks set to continue its meteoric expansion this year. The average consumer currently spends around $1,800 per year on e-commerce and this will only go up. However, the market is constantly adapting and changing so it’s important to keep a close eye on emerging trends and big changes in
How online reviews can help to increase sales
Monday, 20 March 2017
Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews
How to make your content more trustworthy
Thursday, 16 March 2017
One of the best ways to keep users engaged with your brand is to produce great content. But what makes content great? Obviously, it has to be interesting and insightful. It should be compelling (through visuals and audio as well as just text) and it should tell a story that is relevant to your brand.
What’s the future of voice tech?
Sunday, 12 March 2017
With voice assistants on every phone, and voice-controlled homes through devices like the Amazon Echo and Google Home, the voice seems to be everywhere. And in fact, we may be beginning an era of totally new and different interactions. The battle of the touch screens is over, and our next set of online interactions are
Voice Messaging in China
Thursday, 09 February 2017
With over 600 million users, WeChat is the most popular messaging app in China. Voice messaging is extremely popular in China, so popular that over 84% of WeChat users use it for voice messaging. And while in most other countries text remains ahead of voice, in China, a voice is the clear market leader. Source:
How to build a business reputation