The future of advertising is all about big data
Wednesday, 14 June 2017
You probably know about big data. It has been heralded as a game-changing tool and has already transformed many aspects of many industries. According to Forbes, big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. There are different
The Personalization of Advertising
Tuesday, 06 June 2017
It’s 2017 and we are being constantly bombarded by ads. We see a pop up on every page we visit, there are banner ads on the sides of the blogs we read. When we log onto social media a large proportion of what we see is sponsored, and when we search Google the first few
How to Improve Your Blog Without Spending a Dollar
Sunday, 30 April 2017
If you have your own blog then you know there are a thousand and one things to worry about. Are you marketing it correctly? Are you using the right channels to advertise? Are your posts interesting and relevant? Is your design the best it can be? After a while a blog can seem like a
How to build a business reputation
Monday, 24 April 2017
Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of
The future of content
Tuesday, 18 April 2017
When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift
How user generated content is evolving
Monday, 03 April 2017
It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you
Emerging trends in online commerce
Wednesday, 29 March 2017
E-commerce is a booming market and looks set to continue its meteoric expansion this year. The average consumer currently spends around $1,800 per year on e-commerce and this will only go up. However, the market is constantly adapting and changing so it’s important to keep a close eye on emerging trends and big changes in
How online reviews can help to increase sales
Monday, 20 March 2017
Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews
How to make your content more trustworthy
Thursday, 16 March 2017
One of the best ways to keep users engaged with your brand is to produce great content. But what makes content great? Obviously, it has to be interesting and insightful. It should be compelling (through visuals and audio as well as just text) and it should tell a story that is relevant to your brand.
How UGC Influences Customers