Digital advertising is everywhere and in a million different channels. If you are online at any given time, chances are you are basically being bombarded by advertising banners, ads, retargeting email campaigns, clickbait, sponsored social media posts and more. There is so much advertising “noise” out there that most people ignore or at least block a lot of it out. Most of it ends up taking on a status of background noise, but there are always posts that stand out from the crowd and make an impact. To make sure you keep making an impact with your advertising, find out what the future of advertising has in store and how to change things to make them more relevant and impactful.
Making ads less annoying
Ok, it might not send like the best way to launch a list of futuristic online ad trends, but its true: online ads are annoying people more than ever. Our brains can’t always filter them out so more and more people are turning to online ad blockers and pop-up stoppers. The worst culprit here are preroll ad, the auto-play is perceived as both annoying and intrusive. But don’t worry – it’s not all bad news. While generic ads are annoying, the future of advertising is all about pinpoint targeting. The trick is honing into your target market, learning as much about them as possible and targeting them with non-intrusive native ads. Context is also incredibly important – if they are looking at one specific brand continuously but are telling all their friends how they hate the brand’s new product, advertising that product might not be the way to go. The best ads need to tap into all of a users data – who they are, what they like and what they say.
The future is interactive
The days of static ads are coming to an end, and interactive content is gaining traction. The future of ads is all about maximizing user-experience and curating something that is both immersive and interactive. People are bored of banner ads. So what will grab their attention? Well, simple things can work wonders. Instead of a form asking for your users’ name and email, try a gamified quiz. If your brand is all about health food then use infographics to encourage your users to engage. Converting a user doesn’t have to be a boring experience.
The rise and rise of mobiles
People are using their phones more than ever before and this means marketing campaigns must have a tailored and seamless mobile experience. But even more than this, most users are choosing to connect to social media networks such as Facebook through their mobile rather than desktop. So if you are running a Facebook campaign you should be focused on the mobile experience aspects of it and the UX of mobile should be central to everything you do. The good news is that social media ads accessed via mobile tend to have a higher click through rate since there is a higher focus on native advertising.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization through native advertising. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
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With voice assistants on every phone, and voice-controlled homes through devices like the Amazon Echo and Google Home, the voice seems to be everywhere. And in fact, we may be beginning an era of totally new and different interactions. The battle of the touch screens is over, and our next set of online interactions are very likely to be based around voice tech. Overall we are looking at a new level of voice tech in the future, and this future looks very interesting indeed.
Tech blends seamlessly
We are moving away from the era of brash-in-your-face tech with users brandishing enormous touchscreen phones and large touchscreen watches to something altogether subtler. The future will be all about seamless tech that blends into users lives and styles. Think fashion tech rather than bulky functional tech. This is already beginning with wearables and tracking devices like the ever thinner and sleeker Fitbits on the market. Devices are becoming more like part of an overall style and fashion accessory than the obtrusive add-ons of yesteryear.
The year of voice tech
In many ways, 2017 has been heralded as the year of voice tech where many tech giants have shifted (or are shifting) their UI away from visual and tactile interfaces to audio ones. And just think about the benefits – audio means you can go hands-free. You can use your tech on the go, while walking, driving, multitasking. You never need to pause and stare down at a screen. The future will undoubtedly bring us a higher volume of more complex applications for voice tech as well as other hands-free interactions – think gesture technology and more. Touchscreens may never completely disappear but other interactions will become increasingly important.
While augmented reality is a known quantity, the surge of what are sometimes termed “hearables” like Apple’s wireless headphones, are curating an experience that is essentially augmented sound. Without worrying about connectivity or proximity to our phones or device, the future looks likely to deliver augmented sound experiences, where we can overlay sound on our daily lives much the same way SnapChat overlays flower filters on ordinary photographs. Digital noise can be the key to creating new and fascinating soundscapes to enrich our daily lives.
Everything goes digital
We might be used to wearables and an overall concept of smart homes and the IoT, but the future looks likely to make everything digital. You might already control your air conditioning through voice but think about controlling your coffee maker the same way, ordering shopping through your voice-controlled fridge or having an army of voice controlled robots clean your house without leaving a trace.
While many technologies still have a long way to come, there are some emerging voice technologies that are already here, strong and ready to be leveraged. If we turn to one of the most well-known places on the Internet – the comments section (of any article, website, or social media conversation) we see an old fashioned text-based interaction. The future is about voice tech – and voice comments allow users to go hands-free while also sharing a more human and personal interaction.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.
The longest election ever?
From start to finish, the US presidential campaign lasts nearly two whole years (going from initial committees to presidential inauguration) and costs millions if not billions of dollars. According to estimates, Hillary’s campaign may be as costly as 2 billion dollars, while Trump has reportedly pledged to spend 2 million dollars per week. Overall, this may be the most expensive election to date with experts predicting a total cost of up to 5 billion dollars. And unlike other countries, there is no legislation regarding the length of official campaigns, which makes America’s presidential campaign one of the world’s absolute longest campaigns ever. But as we near the end of October, November 8th no longer seems so far away. And if you’ve been blogging about this election, then it’s been quite a marathon, but we are now just about ready for the final sprint.
How to stand out in a presidential avalanche
It’s been a dramatic battle between Trump and Clinton, and the latest polls show Clinton holds an 11-point lead over Trump, quite likely as a result of Trump’s leaked tape and the sexual assault allegations against him. The media has been writing, posting, videoing and generally sharing non-stop content about these allegations, about Trump and about Clinton so that it almost feels there is nothing else going on in the world except these elections. And in terms of the content itself, as with all content, it ranges from shockingly low quality to Pulitzer prize worthy journalism. But with events such as this one, the big question for bloggers and content owners is how to make content stand out in an avalanche of presidential material.
Make your readers the center of the political debate
While there is no easy answer to make your content shine amongst the millions of other Hillary vs. Trump articles and blogs, there are a couple of things that can help increase your reach. For starters, your focus should be on generated a user debate and not just on generating your own content. Your content is the jumping off point, but the real action is in the talkbacks and comments from your users. And if that alone isn’t persuasive enough, research has shown that user generated-content is an extremely influential form of media that has more views, a higher click through rate and lower costs.
Give your users a voice (literally)
In the world of user-generated content (or UGC), there is tough competition. Pretty much every blog or website has a vibrant comments section, and social media allows for even more interaction. And according to some (quite scary) studies, 70% of readers don’t even bother reading anymore, they just read the title and skip straight to the comments. With such a strong focus on UGC, a great way to draw more attention to what you do is to improve the way your readers interact and comment on your content. And while comment platforms have been exclusively built for text and image based communication, there is now a new trend in voice comments. Giving your users a voice (quite literally) might just be the best way to make your election blog stand out.
Heyoya is a game-changing comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, or to start using Heyoya’s Receiver plan and start earning money today, click here.