The future of content
Tuesday, 18 April 2017
When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift
How online reviews can help to increase sales
Monday, 20 March 2017
Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews
Why online customer service is better with voice
Sunday, 15 January 2017
You’ve probably had to deal with customer service at some point in your life. It may have been for a personal purchase, a gift that didn’t turn out quite right, or a business service. According to a recent survey, about 88 percent of people deal with customer service in one way or another over the
How to engage sports fans through voice
Thursday, 15 December 2016
Sports fans in numbers This year has been a huge year for sports with the Rio Olympics, the FA Cup Final, Wimbledon and so much more. One thing is clear; sports fans are a passionate and engaged group of people. In terms of popularity, soccer (aka football if you are from across the pond) remains
Voice is changing the way we drive
Wednesday, 02 November 2016
The first voice activated car driver was Dr. Foster (played by David Hasselhoff in Knight Rider back in the 1980s). The voice activation system in question was the Pontiac Trans Am, the Knight Industries Two Thousand (otherwise known as KITT), and was a fully-fledged AI that functioned as Dr. Foster’s partner in solving a crime.
Digital goes hands-free with voice
Wednesday, 26 October 2016
While the major operating systems of Android and iOS have had varying levels of voice command for quite some time, many apps have lagged behind with only written and visual inputs and outputs. But little by little all of that seems set to change as an increasing number of apps go hands-free. Last month, Google
How voice is helping revolutionize digital health
Wednesday, 05 October 2016
You’ve probably heard the term “digital health” but what does it actually mean, and what is including within it? Essentially, digital health is a field that marks the convergence of the digital revolution with new health technologies, healthcare, the genomic revolution and more. It is transforming the field of medicine in terms of the way
How to create the perfect marketing strategy
Thursday, 22 September 2016
It’s surprising how many time businesses in 2016 fail to bring together the correct components to build a comprehensive marketing strategy. The world today is still full of companies that build and fall in love with magical technologies without giving enough thought to how they will bring those technologies to customers. Similarly, there are still
Why comments are crucial to a successful blog
Tuesday, 13 September 2016
If you have an online blog or website, you likely already have some sort of comments platform where readers can write their thoughts and opinions. But having a comments section somewhere down at the bottom of your blog is not enough. It’s time to leverage your comments section because it is actually one of the
How to build a business reputation