How to Write Powerful, Catchy Headlines
Wednesday, 27 September 2017
However great your content is, it won’t count for much if users don’t click to read it. You may have spent hours writing the greatest article ever and teamed it up with amazing visuals and the perfect user interface, but your first step is still getting your users to click on your article. If you
Why Native Advertising Works
Sunday, 18 June 2017
If you are looking to monetize your website or blog, then there are so many different types of advertisements to choose from. You can run paid banner ads, popups, retargeting email campaigns through your website or blog. You can run ads, boosted content or sponsored stories across social media. You can create sponsored content in
How to build a business reputation
Monday, 24 April 2017
Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of
How online reviews can help to increase sales
Monday, 20 March 2017
Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews
How to make your content more trustworthy
Thursday, 16 March 2017
One of the best ways to keep users engaged with your brand is to produce great content. But what makes content great? Obviously, it has to be interesting and insightful. It should be compelling (through visuals and audio as well as just text) and it should tell a story that is relevant to your brand.
Top E-Commerce Trends in 2017
Sunday, 29 January 2017
As the steady growth of e-commerce continues, the importance of online shops and taking advantage of new trends is a key. Some of the trends below began in 2016 while others are just emerging this year with a bright future ahead of them. From content to AI, we’ll talk a little about some of the
Effective Feedback Through Voice
Sunday, 22 January 2017
Feedback. We like to give it more than we like to receive it but if we’re smart enough, we’ll ask for it as it’s an opportunity to learn and grow. So what is feedback? Well, essentially it is information that is given regarding prior behavior in order to adjust its current behavior to achieve the
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Three Tips for Community Building on your Blog