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March 8, 2021

Tag: Brand Marketing

Why should always pick up the phone (or failing that try voice comments)

Wednesday, 01 June 2016 by Heyoya Admin
Text has become the ubiquitous driving force in all of our lives, whether online, offline, professionally, personally or anything in-between. Ok, Instagram and Snapchat are huge (especially for Generation Z) and visuals are a major part of the way we interact, but text is still at the heart of the way we communicate in 2016.
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Why voice is crucial to building relationships

Thursday, 26 May 2016 by Heyoya Admin
The importance of the human voice should never be underestimated. Professional actors spend hours working on their voice through a diverse array of complicated voice exercises beginning with breathing, and working through the mechanics of voice, posture, tone, articulation and more. There are a dizzying number of parameters that make up each one of the
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The Importance of Audio

Monday, 23 May 2016 by Heyoya Admin
Of the five senses that humans have been blessed with, audio is perhaps the most of important of all since hearing allows us to communicate with each other by receiving sounds and interpreting speech. Sound is also what helps us understand our surroundings, and warns us of danger. And what we hear is processed in
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The challenges facing online publishers

Sunday, 22 May 2016 by Heyoya Admin
The decline of print Ours is a digital age that has witnessed the decline of traditional forms of printed media and a vast migration to online platforms. There has been talk for years about the death of traditional newspapers, magazines and books as more and more of us choose to read from our desktops, tablets
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Branding through text, sound and images

Monday, 09 May 2016 by Heyoya Admin
Most modern brands communicate in branding channels that combine different elements and mediums. Today it is common to have a mixture of images, text and sound that we associate with a specific brand. When used effectively these three elements can go together smoothly and leave a strong and memorable message. But they can also create
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Why Tone of Voice Matters?

Sunday, 08 May 2016 by Heyoya Admin
When it comes to branding, creating the correct tone of voice is critical. Yet despite the fact this phrase includes the words “tone” and “voice”, “tone of voice” generally refers to written brand materials. Within the world of these written brand materials there are of course endless channels from social media, to content campaigns to
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Crowdsourcing and the Wisdom of the Crowd

Monday, 02 May 2016 by Heyoya Admin
The rise of online communities has led to an increase in crowdsourcing of all types and possibilities. There was once a time when experts with a list of degrees and published books would be the only ones called in to solve a particular problem or puzzle, but today there is increasingly strength in numbers and
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How voice can transform word of mouth marketing campaigns

Thursday, 28 April 2016 by Heyoya Admin
There are so many ways to communicate in 2016 that it can often be overwhelming. When it comes to marketing, all the offline channels of communication like real printed banner ads, signs, TV ads and more are all still alive and kicking. And of course, so are brand partnerships and brand ambassadors and events and
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Why User Generated Voice Content Should be the Center of Your Brand

Tuesday, 26 April 2016 by Heyoya Admin
The way brands advertise, communicate and interact with customers has changed and evolved dramatically over the past few decades. Just think back to the 50s or 60s when brands communicated almost exclusively through ads on TVs and classic products had strong brand ambassadors – just think of the iconic photos of Marilyn Monroe holding a
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How voice comments and reviews influence the online world?

Monday, 25 April 2016 by Heyoya Admin
When it comes to brand, service or product marketing, one of the strongest channels in our increasingly skeptical digital age is that of personal recommendations. In the end, all the perfectly crafted ads, PR campaigns, events and whatever else will never be as powerful as a potential customer hearing a recommendation from a friend, a
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What you can read next

How to Be a More Creative Blogger
Seamless retail: how voice can make your store perform better
How to create the perfect marketing strategy
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