If you are trying to grow your business it’s likely that you’ve spent a good deal of your time on marketing. It’s also pretty likely that a large proportion of that time has been designated to content marketing. Creating the right content – content that is unique, creative, on brand and targeted in just the right way – can give your business a huge boost and help keep your users stay engaged. But how can you take content that is “ok” or “good” and transform it into content that is truly “great”. We’ve prepared a few key tips below.
Build up creativity through consistency and planning
It might not sound super inspiring but being consistent is absolutely essential. Your content reflects your brand and keeping things on brand means keeping them consistent across platforms and in terms of timing. It’s no good having super creative frequent content one week and then badly written sparse content the next. So start by putting together a plan. Creativity doesn’t need to be a Eureka moment or an off-the-cuff brainstorm, it can actually be something you build up and structure. For some great advice about how to do that take a look at this video from Craig Wynett, Chief Innovation Officer at P&G.
Don’t do it alone
You don’t need to do everything on your own. One great way to widen your pool of content is to introduce “guest” or “expert” writers. Staying true to your brand while showing different perspectives can really help to enrich your content. And don’t forget – content is not just what comes from your brand directly. It includes articles about your business (which can be easily shared and promoted across platforms) and perhaps even more importantly, it includes everything your users say about you.