Three Tips for Community Building on your Blog
Wednesday, 11 April 2018
A successful blog is built on a series of vital elements, two of which are closely related: (1) a community of readers and commenters, and (2) user-generated content (UGC). The two are intertwined; an active community will foster more user-generated content, and more UGC will encourage new readers to join the community. So how do
Is Content Still King?
Wednesday, 28 March 2018
Way back in 1996, Bill Gates foresaw today’s world of content-centered online marketing. In his essay, “Content is King,” Gates predicted that content would drive revenue on the internet, and compared it to the history of broadcasting. Much of what he wrote over twenty years ago is still true today. Content still holds the throne
The Evolution of Online Comments & Spam
Tuesday, 28 November 2017
For years, online comments have remained stagnant and fairly boring. Today, this is not the case and there are new technologies shaking up what was once a traditional and text-based industry. Comments were introduced to us back in the 90s in blogs, and in the mid-2000s in major news sites. In recent years, many news
How to Write Powerful, Catchy Headlines
Wednesday, 27 September 2017
However great your content is, it won’t count for much if users don’t click to read it. You may have spent hours writing the greatest article ever and teamed it up with amazing visuals and the perfect user interface, but your first step is still getting your users to click on your article. If you
How to Be a More Creative Blogger
Monday, 28 August 2017
It’s hard enough building up a blog from scratch, maintaining it and constantly creating content. But, however effective your blogging formula is, it’s sometimes a good idea to shake things up and try something new. Finding ways to be a more creative blogger can help generate new traffic and make your current readers stay on
Make your content interactive
Wednesday, 02 August 2017
Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but
How to Build a Content Strategy for Your Online Store
Monday, 31 July 2017
If you own an online store then you’ve probably spent a good deal of time marketing it. There are so many options to choose from in terms of content. From social media campaigns to below-the-fold ads to sponsored articles, the real difficulty is building up the right content strategy and sticking to it. And there
How to Take Content from Good to Great
Tuesday, 18 July 2017
If you are trying to grow your business it’s likely that you’ve spent a good deal of your time on marketing. It’s also pretty likely that a large proportion of that time has been designated to content marketing. Creating the right content – content that is unique, creative, on brand and targeted in just the
The Future Looks Like Star Trek
Wednesday, 28 June 2017
How is tech going to change and grow in near future and what will the future of tech look like in ten or twenty years? According to Jeff Pulver, VOIP expert, the future will look a lot more like Star Trek then we might expect. In a recent talk he described typing and interacting with
Proven Ways to Start a Conversation on your Blog