How to Optimize E-Commerce Sales
Tuesday, 16 May 2017
E-commerce is a booming industry. Last year worldwide sales reached nearly 2 trillion USD. If you have a product or service to sell, e-commerce is an increasingly popular option and often preferred to brick-and-mortar stores. And even if you have a brick-and-mortar store, e-commerce is a great way to reach more customers and minimize expenses
The future of online advertising
Thursday, 23 March 2017
Digital advertising is everywhere and in a million different channels. If you are online at any given time, chances are you are basically being bombarded by advertising banners, ads, retargeting email campaigns, clickbait, sponsored social media posts and more. There is so much advertising “noise” out there that most people ignore or at least block
Solving Friction in E-commerce
Tuesday, 31 January 2017
At the end of the day, e-commerce and commerce in general, are about the end result, clicking that “buy” button and completing the transaction. But it’s easier said than done and there are several reasons why this last step may not occur. In general, we use the term Friction to refer to any variable, website quality,
Voice in Mobile Marketing
Wednesday, 25 January 2017
How many times have you received an automatic recorded voice message, caught on to what was happening, hung up and thought: I hate spam! Some companies think this is a powerful marketing tool but us clients? Not so much. Apps such as Truecaller help us identify spam but it’s still not enough. We like to
Online Content for the Visually Impaired
Tuesday, 10 January 2017
In a world where technology is constantly evolving, the web is a necessity in our daily lives. While we take our ability to quickly scan through sites for granted, the layout of content and unclear labeling are some of the biggest barriers for the visually impaired. Many apps and features have already been created in
Why Customer Reviews are Essential to Ensuring Success
Monday, 09 January 2017
Customer reviews are more important than ever before. We have seen repeatedly how reviews can singlehandedly make or break a business. And the number of consumers who read and trust online reviews is growing. This is largely down to trust. Customers trust other customers a lot more than they trust retailers and certainly much more
How to prevent shopping cart abandonment
Sunday, 08 January 2017
Shopping cart abandonment is a huge problem for retailers, and especially for digital retailers. According to recent research from the first quarter of 2016, an enormous 74.3% of digital carts are abandoned worldwide. In fact, shopping cart abandonment is one of the biggest challenges in the world of online stores. There are many reasons why
The Psychology of Online Comments
Thursday, 29 December 2016
When reading an article, many scan through and go straight to the most interesting section: the comments. Once there, the reader will either learn about the different users’ points of view or get frustrated by the irrelevance of the posts. Along with the frustration, there is a bigger question: what is it that makes people
How to engage sports fans through voice
Thursday, 15 December 2016
Sports fans in numbers This year has been a huge year for sports with the Rio Olympics, the FA Cup Final, Wimbledon and so much more. One thing is clear; sports fans are a passionate and engaged group of people. In terms of popularity, soccer (aka football if you are from across the pond) remains
The Evolution of Online Comments & Spam