How to Create a Community Around Your Blog
Thursday, 14 September 2017
Blogs are great but they go so much further than just creating and consuming content. The words on the digital page are definitely important, but even more important is being able to leverage those words and readers into something bigger: a community. Building a community means higher reader retention, more engaged readers and ultimately more
How to Keep Readers on Your Page for Longer
Tuesday, 12 September 2017
Are you all set when it comes to social media campaigns, adverts and driving traffic to your site? Well, what happens once they get there? Are your readers sticking around and engaging or clicking away in a few seconds? Whatever you do, your main aim is probably to get conversions. This can mean purchases from
How to Dramatically Improve Your Writing
Thursday, 31 August 2017
If you have a blog then writing is at the center of what you do. However good your web platform, graphic design, and advertising, if your content doesn’t stand out from the crowd, people won’t stop to read it. With an increasingly crowded digital world of blogs and bloggers, it’s tough to differentiate. Every potential
How to Be a More Creative Blogger
Monday, 28 August 2017
It’s hard enough building up a blog from scratch, maintaining it and constantly creating content. But, however effective your blogging formula is, it’s sometimes a good idea to shake things up and try something new. Finding ways to be a more creative blogger can help generate new traffic and make your current readers stay on
Make your content interactive
Wednesday, 02 August 2017
Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but
How to Build a Content Strategy for Your Online Store
Monday, 31 July 2017
If you own an online store then you’ve probably spent a good deal of time marketing it. There are so many options to choose from in terms of content. From social media campaigns to below-the-fold ads to sponsored articles, the real difficulty is building up the right content strategy and sticking to it. And there
Strategic Tips to Transform your Online Store
Sunday, 23 July 2017
Managing an online store is tough. The competition is massive and the online market is increasingly crowded. Major retailers dominate the scene (think Amazon, Alibaba and eBay) and if you are a small store starting out it’s challenging trying to find your space on large marketplaces like Etsy or eBay. So how can you find
How to Take Content from Good to Great
Tuesday, 18 July 2017
If you are trying to grow your business it’s likely that you’ve spent a good deal of your time on marketing. It’s also pretty likely that a large proportion of that time has been designated to content marketing. Creating the right content – content that is unique, creative, on brand and targeted in just the
How UGC Influences Customers
Thursday, 22 June 2017
User-generated content (also known as UGC) is a great way to market a brand and create authentic and persuasive content. While beautiful ads, a strong spokesperson and convincing pitches from a company are important; UGC is often the most trusted tool for customers. According to studies, UGC is the most powerful type of media in
The Evolution of Online Comments & Spam