SEO is an incredible tool for any blog or content site that can drive traffic and increase your site visibility – when used well. But it’s also a rapidly evolving area that is constantly changing in terms of what works and what doesn’t. This means that using tactics that may have worked in the past might not get you results today. So what can you do to ensure that you use SEO in the best way possible for your business? Here are some tips and tricks to help you out.
Avoid shoving keywords into your content
There was a time when SEO was all about loading your content with the maximum amount of keywords. Back then, content was stuffed full of keywords and content quality suffered. Not only were users put off by the terrible quality of the writing, search engines also started to respond. Today, search engines penalize “stuffing” SEO tactics and aiming to get as many keywords into a post as possible will actually mean your content performs worse.
Get the ratio right
Keyword stuffing might be out, but keywords themselves are not. So, when you write an article it’s important to add in the correct number of keywords. Recommended amounts are usually around 2-3% of your content. This allows you to create high quality meaningful content that includes relevant keywords but isn’t nonsensically stuffed full of them. A good way to structure things is to begin with SEO in mind. Too often, blogs will be written about one subject and SEO keywords will be inserted at a later date, which often leads to unnatural and unreadable content. The thing is, search engines favor well-written content, so writing well and avoiding heavy handedness can really pay off for your blog or website.
Never stop proofreading!
Ok, maybe never is the wrong word. But, make sure to proofread your content thoroughly as search engines penalize poor spelling and grammar. Even if you have a great writer, it’s always important to have a second set of eyes on each piece before you publish. And this can help with more than just minor errors. Having someone review a post can help weed out any ambiguity, sloppy writing or anything else that may be less appealing to search engines and potential readers.
Work on your comments section
SEO isn’t all about what you consciously and purposefully add to your writing. A lot of how your site gets ranked will be based on user-generated content (if you have it), and this can dramatically improve your ranking. Don’t have any user-generated content on your site yet? No problem – it’s incredibly easy to add. All you need to do is find a user-friendly and easy to install comments platform to encourage users to write their thoughts, opinions and more. And to make sure they get talking, use your content to ask questions, ask for engagement and even praise commenters who have made valuable contributions. When the comments do start rolling in, remember to respond to them. The best kind of user-generated content is a conversation, so grow your community by listening and responding to what people have to say.
Heyoya is a game-changing comments platform that brings voice to online publishers, improving user engagement and SEO by allowing readers to express themselves beyond the medium of text. Heyoya is proven to increase brand affinity and the quality of user-generated content, while preventing spam and abusive content & increasing reader interaction with your blog. Join Heyoya today and grow your community.
For more information on Heyoya, click here.
Shopping cart abandonment is a huge problem for retailers, and especially for digital retailers. According to recent research from the first quarter of 2016, an enormous 74.3% of digital carts are abandoned worldwide. In fact, shopping cart abandonment is one of the biggest challenges in the world of online stores. There are many reasons why it happens and lots of ways to potentially reduce the number, but there is no miracle solution. To find the right way to reduce shopping cart abandonment in your store, you need to understand as much as possible about your customers’ behavior. While you are doing that, here are a few tips that might help you out.
Why are people abandoning their carts?
There are many many reasons why carts are abandoned. Sometimes there are good reasons for abandonment, for example: the product was too expensive, there were unexpected shipping costs, or shipping just takes too long, etc. Often shipping costs and timing are only revealed at a very late stage in the progress, meaning many customers choose to abandon their purchase at the very last moment. These reasons seem relatively obvious and straightforward, but there are some interesting stats that show trends beyond the obvious ones. For example, it turns out most abandonments happen on Tuesday and fewest happen on Saturday.
Abandonment is an opportunity
Business is all about transforming challenges into opportunities and this is another instance where a problem can be leveraged. Shopping cart abandonment seems bad, but think of it another way; over $4 trillion dollars of merchandise is likely to be abandoned every year, and overall shopping cart abandonment rates are increasing year by year, but BI Intelligence believes up to 63% of this amount can be salvaged by savvy online retailers.
Customers come back
Not all abandonment means goodbye forever. Often customers aren’t ready to complete a sale, so they abandon it with the intention of coming back later. But there are a few problems here. First of all, many customers are simply browsing with no real intention of completing a purchase. It takes the right product, website and checkout process to convince them to buy, and sadly the stars don’t always align. It is therefore important to identify the ones who intend to come back (if possible). It’s also crucial to remind them to do so. With a hugely busy schedule, a lot of potential customers may simply forget about the great products they were planning on buying. Finding the right omnichannel remarketing response for these kinds of customers means bringing them back to your store and completing a sale.
Make your site amazing
Every element of your site is part of the story that tells your customer to stay put and buy or come back and complete a purchase. This means every part of it must be user-friendly. Key areas to watch are minimizing loading times, simplifying the checkout process and above all else, building trust by being transparent about what you do. There is no point hiding shipping times and rates – be up front about them and they won’t scare customers off later on in the process. And while you know your products are awesome, saying that isn’t enough. Hearing other customers sing your praises is a much more persuasive way to show the quality of your products or services. This means utilizing online reviews and encouraging your customers to leave positive feedback. Every customer who write a review, or even better – recording one, encourages all your other site visitors to complete their purchase.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.