Is Content Still King?
Wednesday, 28 March 2018
Way back in 1996, Bill Gates foresaw today’s world of content-centered online marketing. In his essay, “Content is King,” Gates predicted that content would drive revenue on the internet, and compared it to the history of broadcasting. Much of what he wrote over twenty years ago is still true today. Content still holds the throne
How to use SEO, the right way
Thursday, 08 March 2018
SEO is an incredible tool for any blog or content site that can drive traffic and increase your site visibility – when used well. But it’s also a rapidly evolving area that is constantly changing in terms of what works and what doesn’t. This means that using tactics that may have worked in the past
The Evolution of Online Comments & Spam
Tuesday, 28 November 2017
For years, online comments have remained stagnant and fairly boring. Today, this is not the case and there are new technologies shaking up what was once a traditional and text-based industry. Comments were introduced to us back in the 90s in blogs, and in the mid-2000s in major news sites. In recent years, many news
How to Keep Readers on Your Page for Longer
Tuesday, 12 September 2017
Are you all set when it comes to social media campaigns, adverts and driving traffic to your site? Well, what happens once they get there? Are your readers sticking around and engaging or clicking away in a few seconds? Whatever you do, your main aim is probably to get conversions. This can mean purchases from
Strategic Tips to Transform your Online Store
Sunday, 23 July 2017
Managing an online store is tough. The competition is massive and the online market is increasingly crowded. Major retailers dominate the scene (think Amazon, Alibaba and eBay) and if you are a small store starting out it’s challenging trying to find your space on large marketplaces like Etsy or eBay. So how can you find
Why Native Advertising Works
Sunday, 18 June 2017
If you are looking to monetize your website or blog, then there are so many different types of advertisements to choose from. You can run paid banner ads, popups, retargeting email campaigns through your website or blog. You can run ads, boosted content or sponsored stories across social media. You can create sponsored content in
How to build a business reputation
Monday, 24 April 2017
Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of
The future of content
Tuesday, 18 April 2017
When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift
How user generated content is evolving
Monday, 03 April 2017
It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you
Three Tips for Community Building on your Blog