The future of advertising is all about big data
Wednesday, 14 June 2017
You probably know about big data. It has been heralded as a game-changing tool and has already transformed many aspects of many industries. According to Forbes, big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. There are different
The Personalization of Advertising
Tuesday, 06 June 2017
It’s 2017 and we are being constantly bombarded by ads. We see a pop up on every page we visit, there are banner ads on the sides of the blogs we read. When we log onto social media a large proportion of what we see is sponsored, and when we search Google the first few
How to Optimize E-Commerce Sales
Tuesday, 16 May 2017
E-commerce is a booming industry. Last year worldwide sales reached nearly 2 trillion USD. If you have a product or service to sell, e-commerce is an increasingly popular option and often preferred to brick-and-mortar stores. And even if you have a brick-and-mortar store, e-commerce is a great way to reach more customers and minimize expenses
Why Online Reviews Matter More Than Ever
Sunday, 14 May 2017
Today, online reviews are more important than ever. If you want to increase your customer base and boost sales, then online reviews can make or break your business. As well as providing a general assessment of your business, most reviews give you an overall ranking. According to research, 94% of customers would use a business with
How to Improve Your Blog Without Spending a Dollar
Sunday, 30 April 2017
If you have your own blog then you know there are a thousand and one things to worry about. Are you marketing it correctly? Are you using the right channels to advertise? Are your posts interesting and relevant? Is your design the best it can be? After a while a blog can seem like a
How to build a business reputation
Monday, 24 April 2017
Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of
The future of content
Tuesday, 18 April 2017
When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift
How user generated content is evolving
Monday, 03 April 2017
It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you
Emerging trends in online commerce
Wednesday, 29 March 2017
E-commerce is a booming market and looks set to continue its meteoric expansion this year. The average consumer currently spends around $1,800 per year on e-commerce and this will only go up. However, the market is constantly adapting and changing so it’s important to keep a close eye on emerging trends and big changes in
Why Native Advertising Works