Social media has changed the way we engage with each other online. The proliferation of social posts, with their features of short length, quick replies, and ease of sharing, has made online conversations faster and more dynamic than ever before. Enabling social sharing options for comments and other submitted content encourages user engagement, with benefits for site SEO and online community development.
With Heyoya, you can bring the full advantages of social sharing to your website. Heyoya is a voice comment platform, a format that, like social sharing, encourages user participation. When you install the Heyoya widget, your site visitors can leave their comments as voice recordings, and can share those comments to social media platforms at the click of a button.
Engaging Your Customers to Build Community
Customer engagement is the surest way to build a community around your product. Engaged customers and website visitors generate both content and discussion with their comments, providing a steady flow of original content for your site. When that content is shared to social media, it improves your site’s visibility to search engines, further boosting your online profile and SEO.
Social media sharing, and the engagement that goes along with it, have the additional benefit of increasing your website’s reach. Every time a commenter shares their voice recording, or your page, to a social media platform, your site, with all of its information, ideas, and community, becomes visible to that commenter’s network. This quick expansion of your potential audience is the single greatest revolution brought to marketing by social media.
Sharing is Caring
Marketing is the art of making your product visible to the masses. In today’s digital world, social media has become an indispensable tool, offering fast routes to wider audiences and greater potential for converting those audiences to customers. Heyoya gives you the option of one-click sharing for every post on your site’s comment section, making every site visitor a potential marketer – for you. And as a voice platform, Heyoya is especially suited for social engagement; web research has shown that site users are more likely to engage with rich media content – voice, video, gifs – than plain text. Sharing that content to social media has become the web user’s way of showing that he cares about what he just saw.
Use Heyoya to Build Engagement
Customer engagement with your site, and the community feeling that comes with it, depends on a combination of clear communication, entertaining and useful content, and ease of social media access. Heyoya gives you all three. Site users have an easier time leaving voice comments than text, and such comments convey a point more clearly than written words. Voice recording are also, frankly, more fun to listen to and engage with than text – users can hear the nuance of speech and get more meaning from the content. And finally, one-click sharing makes the comments simple to engage on social media. All of these advantages will flow organically from the Heyoya platform.