There were more than 2,500,000 live blogs published today, and the day is only half done. There are about one hundred blogs that go live every single second. This is a huge and rapidly growing market that is increasingly easy to enter. Today, a whole host of sites offer to get your blog up and running within 10-20 minutes. Many even provide training and tutorials for WordPress and more. WordPress itself is now one of many online platforms that support blogs (among other things) and all of these platforms have become increasingly user-friendly and easy to set-up.
Since blogging is all so easy, what’s to stop everyone writing about what they care about? The answer is nothing. The truth is, anyone can do it, but the real test comes in growing and monetizing a blog. Anyone can publish a few articles and have their friends and family read them, but growing an actual following and becoming an influential blogger is a completely different story.
So how do you grow a blog? Well, the good news is there is no end to the tips and blogs online recommending ways of doing this. The bottom line is that it takes a big marketing effort to get really grow a blog. There are no miracles when it comes to marketing. However, it is possible to grow your blog extensively without investing any cash.
Collecting emails is one great way to grow a blog. And although it can be very time consuming it is arguably the best way to grow your readership. Once you have those mails though, it is important to follow up with them correctly, and send them emails to let them know whenever you have published a new blog. This is a great way to grow your “fan base”.
It’s also important to generate more traffic through links to other articles and blogs, but even more importantly, writing high quality and detailed blogs helps drive traffic to your blog by improving your search rankings. This is really the backbone of growing any blog – making sure the content itself is as good as it can be. It is, of course, worth taking a look at other blogs in the field and seeing how they do it.
The thing is, many bloggers manage to successfully grow their blog but fail to convert it into a business. This is a really tricky thing to do – how do you convert great content and a wonderful readership into revenue streams that can keep you blogging? There is of course, no one-size-fits-all solution, but there are many options.
Bloggers often decide to create or stock relevant merchandise that relates to their content and can be sold to their readership. Apart from this, the obvious way of creating revenue is advertising, but this is made up of a wide variety of options. You can choose from native ads which mimic the organic content of your blog, affiliate advertising which recommends related products or services (and this is often a great solution because it prevents your users feeling as if they are being spammed). There are also pay-per-click options, widgets and more.
It’s also important to decide on ad sizes and positioning. While you may be tempted to go for obvious above-the-fold banner ads, it might actually be better to consider below-the-fold solutions since users that make it to the bottom of a blog are usually the ones that are more relevant and more engaged with your content. Whatever you choose, remember to evaluate all the options and find the best fit both for you and for your readership.
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