Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but they also include educating audiences, lead generation and creating brand awareness. And 81% of users surveyed agreed that interactive content grabs attention much more effectively than static content. Here are a few tips to make your content more interactive.
Embed surveys, quizzes and polls into your content
Writing a blog about psychology or key personality traits needed to succeed in the workplace? Why not pair that with a quick interactive personality test or survey? There are tones of tools out there that can help you do this. One of the best is Apester. They allow you to easily embed a very wide variety of interactive content into your blogs, website or articles, and they are the world’s largest engagement platform so are definitely doing something right. Another good option is EngageForm – they have a wide range of easily customizable quizzes with great visuals.
Use AI to enhance products
There is arguably nothing more interactive in the online environment than artificial intelligence. Use it in a way that makes your content so much better. WebyClip is a visual recognition API that allows viewers to interact with items as they appear in a video. From there users can simply click on the product and be redirected to product pages. This is a great way to convert more users and explore rich media.
Comments and reviews create a dynamic conversation
As well as embedded interactive content, adding a comments and reviews platform to your website or online store gives your users an opportunity to interact with your content. Rather than passively consuming your carefully produced content, they have the option to join a dynamic conversation and voice their opinions. Comments and reviews are places where you can transform your users from simple web visitors to a valuable online community.
Rich media doesn’t stop with images and video; voice is an essential tool in your arsenal. Voice is far more personal and engaging then text and unlike images or video, it allows your users to go completely hands-free. You can record comments, interact and listen to what other people have to say while multitasking during a busy day. Voice interactions are a great tool for increasing interaction, engagement, and conversions.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization through native advertising. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.