As an online entrepreneur, your website is the public face of your business. If you’ve got a good design, relevant content, and a smoothly functioning back end, that’s great. Now you just have to get the word out. You need to promote your website.
SEO for Online Website Promotion
Site promotion starts in the same place as so much of your online activity: with SEO. Good SEO, executed according to a clear, professional plan, is the first step toward increasing site traffic, which in turn is the first step toward good web promotion. After all, you can’t promote your website if no one sees it! Always start by doing your keyword research. In order to make the most of your web promotion efforts, you’ll need to know what your audience is looking for, and what they want. Keyword research, the process of finding out what your site visitors are search for, is an invaluable method for determining this.
Keep your Blog Promotion Fresh
Your blog may not be the central page of your site, but it is definitely central to your site promotion. Chances are, your blog is the section of your website that sees the most new content, with the most frequent content additions and updates. This keeps your content fresh, and is vital to blog promotion. When you combine your new blog content with your SEO research, you’ll be on track for effective website promotion.
One point to remember: in your blog promotion efforts, you don’t need to reinvent the wheel. Feel free to recycle your best themes and topics. Social media is a great place to reuse proven content for site promotion; you can use successful pieces to create related posts on a variety of social platforms, which in turn will work to drive your traffic.
Promote your Website with Paid Advertising
These day, so much focus in online promotion and advertising is on free or low-budget channels and getting great content together can take up a lot of time and effort. Sometimes though, free isn’t always the best option. Paid advertising can be a great tool to promote your website. There is no one-size-fits-all recipe for which ads work best, but with research you can find what platforms are best suited to your site content and opt for those. Pay per click, Facebook ads, and Google ads could all have their place in successful promotional efforts.
Remember to Promote your Website Offline, too!
The best marketers always use as many promotional channels as possible. It’s the only way to ensure the widest possible audience. You may be an online entity, but you exist in the offline world, too, and so it makes sense to take your site promotion offline.
The simplest method is just to stamp your URL on any physical promotional items you create. Put your site on your business cards, your office notepads and stationery, even pens and t-shirts if your circumstance permits. If it can get you noticed, it can be part of your site promotion.
Along those lines, make sure that you build a relationship with businesses in your local area. Do you have a nearby printer who delivers that office stationery? Let your customers know who you use, and ask him to show your notepads as samples of his work. Remember, he printed your site address on it, so it will count as website promotion. You can take a similar approach to other local businesses.
Website Promotion – Essential for Success
Your site won’t go anywhere if you don’t promote it. Successful promotion requires creative thought. Combining paid and free avenues, and the online and offline worlds, will give your site the widest possible exposure.
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