User retention is an important, but often overlooked, factor in your website’s total traffic. Simply put, user retention is a measure of how many site visitors come back to visit again, or to perform some action on your website. It’s usually a fraction of your total site traffic, but it’s the fraction that generates conversions, and profits.
A large part of website content and SEO work focuses on improving rankings and traffic, to get more people to the site. This is the important first step, while user retention is the second step. Repeat site visitors and users are going to be your bread and butter, so how do you go about turning simple traffic into repeat traffic?
Give Your Users What they Want
The key to boosting your user retention rates is to give your site users and visitors what they want. A website that presents what the audience is looking for is a website that well generate higher user retention rates. But this brings up the problem of determining what your users want.
Quality Sites for Quality Users
We’ve talked in space before about high quality content and the credibility of the website, two related features that are key to building an effective SEO strategy for improving site traffic. Any strategy that increases site traffic will also, by dint of numbers, increase user retention, but a strategy based on credible, quality content is more likely to succeed in this area.
The reason is simple. When you present quality information, from credible sources, combined with valuable product offers, you’ll generate interest from your site visitors, turning them into potential customers. The longer visitors stay on your site, the more likely they will convert to become customers.
Heyoya’s Voice Platform Encourages User Retention
Offering rich media commenting options is a proven way to encourage site users to come back. It has the twin advantages of building community and improving user retention rates, by allowing visitors to post their thoughts with more than plain text.
Heyoya allows commentators to record short voice posts, up to one minute in length. Voice comments are easier than typed text for most web users, and there is an element of fun to voice recording that also promotes user engagement. The ease of posting, and the higher engagement rates, will lead naturally to improved user retention, as site visitors who leave comments – in voice or any other format – will naturally be inclined to return and revisit their comments to see responses and follow up. In this way, Heyoya’s voice comments will lead to a natural conversation on the website, keeping your visitors on the site longer, and improving your retention and conversion rates.