E-commerce is a booming industry. Last year worldwide sales reached nearly 2 trillion USD. If you have a product or service to sell, e-commerce is an increasingly popular option and often preferred to brick-and-mortar stores. And even if you have a brick-and-mortar store, e-commerce is a great way to reach more customers and minimize expenses online, in addition to your on-the-ground business. But though it may be cheaper than physically renting a store and bulk buying materials, e-commerce comes with its own challenges.
Some of the biggest challenges in e-commerce focus on converting traffic to sales. If you have a great website, amazing UX and are managing to get visitors to your site, that doesn’t guarantee that those visitors will buy. And along the purchasing process, there are some key places that people tend to get lost. One of the biggest issues is shopping cart abandonment. It’s estimated that online stores lose roughly 67% of sales due to shopping cart abandonment, and it can happen for a number of reasons. A major problem is issues with the UX, an overly long or complex process, or simply adding hidden fees and costs later on in the process.
In this blog we will focus on some great tips from bigcommerce.com that can help you improve your sales. For the full article from bigcommerce.com, click here.
Get a better understanding of conversion issues
Before you delve into solutions and improvements, it is important to fully understand what the main problems on your online store are. Every business is different and there is no better way to understand conversion rates than consistently track and monitor them. Some great ways to do this are by using online tools such as Inspectlet, Mixpanel or CrazyEgg. These types of tools can give you detailed information on user sessions, clicks and more. It’s also a good idea to start out with Google Analytics so you can easily track visitor data like how many visitors actually convert and how long they stay on your site. If you use BigCommerce, you will see that they have their very own built-in analytics solution that allows you to easily track details on shopping cart abandonment. Once you see where the key problems are, you can better focus on solving them.
Use more media
A great (and proven) way to increase conversions is to improve the media you use and in general, use more of it. This starts with the basics like increasing the quality and quantity of product photos so customers have a better idea of what it is they can buy. And if you are selling wearable merchandise like clothing or jewelry including both a product shot and a model shot can provide an even better perspective on your products. You can also use videos, GIFs and other forms of media to better showcase your products. ASOS’s clothing videos are a great example of better showcasing a product (and you don’t need a budget as big as ASOS to be able to do this).
Do more with reviews
Focusing on product shots and videos is important but it’s not the only place where different types of media can make a big difference. Below the fold are your reviews and these are extremely important for increasing conversions. There is nothing more persuasive than hearing other customers champion your products or services. To do more with your reviews, try going beyond text. A great way to do this is to try out voice reviews. They are much more personal, persuasive, and far less ambiguous than text. Voice reviews will help your online store stand out and help convert more visitors to paying customers.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization through native advertising. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.