High Quality Content
Online quality is built on your site content, and a reputation for quality will improve your website SEO and grow your brand affinity. When you take the time to build and encourage high quality content, you’ll find your site visitors quickly become returning visitors, and your overall traffic increases. Time invested in building quality is sure to bring a strong ROI.
All of this helps to build both reputation and quality, but there are other steps you can take that may be less obvious.
Tips for Improving Quality
First, make sure that the writing on your site is clear and easy to read. Unclear or ambiguous writing will leave readers feeling confused and likely to log off. Your visitors have found you online because they are looking for something, so make sure that the products and information you have to offer are not hiding behind bad writing.
Second, make sure that your website is focused on what you know. It’s easy to get sidetracked when you are writing online, but that’s a terrible pitfall. Ideally, each page – or page section – on your site should focus on one main idea, presented clearly and backed up with verifiable facts. You don’t need to be a great writer to achieve this, rather, just make sure that you write your website about what you know.
Next, make sure that you present original content all across your website. Plagiarism isn’t the way, and the search engines will penalize you for it, so take steps to avoid it! In addition to the negative benefit of not stealing someone else’s work, you’ll reap positive benefits, as well. Original content improves a site’s SEO rating, boosts your online reputation as an expert in your field, and encourages return traffic.
Finally, a quality website will include thought-provoking content. You want your readers to think about what you have to say, because that will encourage them to comment. And commenting brings us to Heyoya.
Heyoya – High Quality Content with Voice Comments
Heyoya is a voice comments platform that you can install on your website. It allows your site visitors to record and leave short voice comments, and for you to reply in kind. Voice comments are a great tool for allowing your site users to generate content. User-generated content means higher quality content since users can leave their thoughts in their own voice, giving your comment section greater authenticity, leading to higher conversion rates, improved site traffic, and higher user retention. In addition, the voice recordings, by adding another format on your site to attract search engine attention, will improve your site’s SEO.
The immediate result is a better quality of communication, with better group participation through the proliferation of user-generated content. The compelling nature of UGC will also improve your brand’s image. Encouraging and using UGC will is the surest path toward populating your comments with content that is both authentic and persuasive.
High Quality Content Leads to a High Quality Website
Your website’s success depends on quality: quality content, quality comments, and quality communication. User generated content is a rapidly growing path toward improving the quality of your content, by turning content generation from a one-way street from you to the user to a two-way street on which you and your site users converse together, adding content, building trust, and forming a true community.