Are you a phenomenal writer? Do you have your own blog? Or web page? Or maybe you just write the best imaginable content about your products (whatever they might be). Regardless of how good your writing is, you aren’t writing in a vacuum or for yourself, so your number one key to success is understanding and really getting to know your readers.
Who are you writing for?
If you haven’t yet started your blog or web platform, then great! Now is the perfect time to do a bit of strategic thinking and market research on your target audience. Start by trying to figure out who your ideal reader is. What is it that you are writing about and who are you really writing for? What’s your ideal demographic? And if you are writing for “people like yourself” or “friends and family”, take a few minutes to brainstorm about the characteristics of this audience. Are they teens or Millenials? Do they love cats or dogs? Are they out chasing Pokemon or busy in a high-level corporate job. All of this is important.
What makes you unique?
One of the best ways to hone in on your target market and better understand your readers is to start to understand the blogging or content landscape and figure out what your unique value proposition or niche is. If there are hundreds of people blogging about the Kardashians or the next Miss Teen USA, how will you make your blog standout? How will you connect with your readers – are they your peers? Are you educating them about a lifestyle change or a new diet? All of these questions will affect your tone and content.
Still struggling? Start talking!
It may sound breathtakingly obvious, but, if you already have a readership and are struggling to understand who they are and what they want, it might be worth simply asking them! You can start with an online survey. Google Forms and SurveyMonkey both offer very simple and straightforward tools for building surveys. When you write the survey, try and keep things simple and stick to a few main questions. You don’t want to overwhelm your readers.
Give your users space to talk
A great way to better understand your users is to increase your levels of user-generated content. This can be in the form of social media posts or even just simple comments on your blog or article. Pay close attention to these user interactions; they can give you a lot of great insight about your users. Even negative comments can help you better understand readers and ultimately better market your content.
Make things fun and simple
Providing your users with ways to share content and comment and interact with what you have to say has never been simpler. Most websites and blogs have in-built or add-on comments platforms. However, shopping around for options is worthwhile, as you want to ensure that any method of communication is not just simple, but also fun. One great way to make your user experience more fun and encourage engagement is to start using a voice comments platform like Heyoya.
Heyoya is a unique comment and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.