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December 19, 2018

Category: For e-Stores

The Evolution of Online Comments & Spam

Tuesday, 28 November 2017 by Heyoya Admin
For years, online comments have remained stagnant and fairly boring. Today, this is not the case and there are new technologies shaking up what was once a traditional and text-based industry. Comments were introduced to us back in the 90s in blogs, and in the mid-2000s in major news sites. In recent years, many news
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How to Write Powerful, Catchy Headlines

Wednesday, 27 September 2017 by Heyoya Admin
However great your content is, it won’t count for much if users don’t click to read it. You may have spent hours writing the greatest article ever and teamed it up with amazing visuals and the perfect user interface, but your first step is still getting your users to click on your article. If you
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How to Create a Community Around Your Blog

Thursday, 14 September 2017 by Heyoya Admin
Blogs are great but they go so much further than just creating and consuming content. The words on the digital page are definitely important, but even more important is being able to leverage those words and readers into something bigger: a community. Building a community means higher reader retention, more engaged readers and ultimately more
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How to Keep Readers on Your Page for Longer

Tuesday, 12 September 2017 by Heyoya Admin
Are you all set when it comes to social media campaigns, adverts and driving traffic to your site? Well, what happens once they get there? Are your readers sticking around and engaging or clicking away in a few seconds? Whatever you do, your main aim is probably to get conversions. This can mean purchases from
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Introducing Rich Media

Tuesday, 05 September 2017 by Heyoya Admin
If you have a blog, commenting is important for a wide range of reasons from better search engine rankings, and increased traffic, to creating and leveraging your content so that users join a conversation and stay on your web page for longer. And, for those of you who run an online store, reviews are crucial
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How to Dramatically Improve Your Writing

Thursday, 31 August 2017 by Heyoya Admin
If you have a blog then writing is at the center of what you do. However good your web platform, graphic design, and advertising, if your content doesn’t stand out from the crowd, people won’t stop to read it. With an increasingly crowded digital world of blogs and bloggers, it’s tough to differentiate. Every potential
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How to Be a More Creative Blogger

Monday, 28 August 2017 by Heyoya Admin
It’s hard enough building up a blog from scratch, maintaining it and constantly creating content. But, however effective your blogging formula is, it’s sometimes a good idea to shake things up and try something new. Finding ways to be a more creative blogger can help generate new traffic and make your current readers stay on
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Simple Ways to Radically Improve Your Blog

Thursday, 10 August 2017 by Heyoya Admin
Want to get more users to your blog? Are you looking for a few easy-to-implement tips? With more blogs online than ever before, it is even more important to differentiate yours and find the right ways to build a dynamic online community around your content. According to statistics from 2016, a total of 6.7 million
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Make your content interactive

Wednesday, 02 August 2017 by Heyoya Admin
Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but
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How to Build a Content Strategy for Your Online Store

Monday, 31 July 2017 by Heyoya Admin
If you own an online store then you’ve probably spent a good deal of time marketing it. There are so many options to choose from in terms of content. From social media campaigns to below-the-fold ads to sponsored articles, the real difficulty is building up the right content strategy and sticking to it. And there
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What you can read next

How to make your blog better
How to get Visitors to Stay on your Website 20% Longer It’s a fact, one backed up by internet market research, that most visitors to a website never return. This puts online sales and marketing professionals in a bind, as the same market research has also shown that those visitors who stay on a site for more than a minute on their first visit, are more likely to convert and become customers. The question is, how do we make sure that our site visitors stick around on that vital first visit? Fortunately, there are a number of steps you can take to keep your site visitors. We can divide those steps into three categories: the positive, or actions you should take; the negative, or actions you should avoid; and the best, or proven methods for increasing visitor interaction with your site, such as Heyoya’s voice commenting platform. The Positive: Leverage your Content to make an Appealing Website Everything on your site starts with the content you place on it. This is your message to the visitor, and has a powerful influence on every visitor’s choice to stay or go. Start with your site design: the graphic layout, the images used, the headlines and text. If you don’t have a great layout, your site visitors will not stick with you. Remember: today’s web users have a full generation of internet experience behind them. Web users won’t waste time ‘oohing’ over a great looking site, but they also won’t waste time leaving a poorly designed site. Getting your site design right before you go live is a necessity. Next is the actual content that you are using to get your message across. You need to keep everything strictly business. The keys to good content are: stick to the main points, write it clearly, and keep it all well-organized. The more direct and concise you are, the better your site will read. The savvy web user has gone online to learn something, and the quicker he does, the happier he’ll be. Related to both of the above is site navigation. Make sure that your website is easy to get around, and that all navigation is clearly intuitive. Put the most important information on the home page and the upper-level pages, so that your visitors can find it quickly and easily. It’s OK to include interior links and drill downs, but make sure to indicate that they lead to additional information or special offers further in the website. You can also make your website more inviting by including an FAQ section. FAQs are among the most visited pages on any website. The modern web user has learned that the FAQ is where he’s most likely to find the information he’s looking for, or answers to particular questions. A good FAQ will increase the length of time visitors remain on your site. Finally, you absolutely must update your content regularly. Launching a new product? Headline it on your site. Did a new industry development make the news? Say something about it on your homepage. The point is, keep your site current and relevant. A regularly updated website looks better to prospective customers, and regular updates will bring improvements to your SEO. The Negative: Avoid these Common Mistakes We’ve talked about positive uses of content to induce visitors to stay, so now let’s look at a couple of common errors that are sure to push them away. First, avoid making your visitors fill out forms to enter the site. Avoid site logins and auto-registrations, especially on the front end of your site. Remember, you have two options for collecting visitor information: sending cookies, or putting the forms on lower-level pages. A visitor several pages into your site has demonstrated interest in what you have to offer and is less likely to be turned off by a form. It’s also tempting to use pop-ups on your site. This is a dangerous path to travel, as pop-ups, while they can bring you valuable information, can also turn off your site visitors. Anyone using an older or slower computer is sure to be put off by a website that opens a new pop-up with every click. You are better off keeping away from pop-ups. Another common error is failing to keep your page loading times down. Every page on your site needs to load quickly. Research into internet habits has shown that even a one second delay can translate into 7% lost traffic. The Best: Visitor Interaction And now we’ve reached the best step to take to get visitors to stay on your website: Visitor interaction. The modern web is perceived as, and is used as, an interactive medium. Today’s web users want their online experience active, not passive. You can take two quick steps to ensure this. First, put a Call to Action on every page. The call to action is your shout-out to your visitors, alerting a possibly interested potential customer that this is the spot to become a customer. The call to action can be a button, a link to a sign-up form, or even just highlighted text; what matters most is that it show your customer where to interact with the website. The final, and most important step, to take in making your website attractive to visitors is to encourage user generated content. Promoting user generated content gives your readers a stake in the website, and a degree of ownership in the on-site discussions. Allowing rich media, such as images or voice recordings, in the comment section of your website is shown to improve visitor interaction. Heyoya offers a platform for voice commenting and other rich media. Increasing User generated content is also a surefire way to keep a steady flow of fresh, new content, with all of the benefits that brings in keeping your site regularly updated and your SEO well-optimized. Getting visitors to stay is the first job of your website, and engaged visitors are most likely to spend time on your site. Heyoya’s voice commenting platform is proven step to increasing the right kind of visitor interaction. Heyoya is a game-changing comments platform that brings voice to online publishers, improving user engagement by allowing readers to express themselves beyond the medium of text. User generated content and active comments are a proven method of leveraging your audience to work toward website promotion. Heyoya increases brand affinity and the quality of user-generated content. Join Heyoya today and grow your community. For more information on Heyoya, click here. Image sources: First Second
How to get Visitors to Stay on your Website 20% Longer
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