In order to attract visitors and gain traction, you’ll need to remain a credible source for online information. This raises an important question: Just how do you keep your site credible in the public eye?
It starts exactly where you think: by building a website with clear, concise, and credible content. Make sure that everything you post on your site – from the homepage to the content pages to your site’s blog – is vetted for accuracy. There is an important asymmetry to remember here, however: while it takes time to build a credible website, and time to make sure that all information you post is accurate, a single piece of poorly vetted content can cause immediate damage to your credibility. Maintaining a credible site, however, will bring benefits in three key areas.
Why Credibility Matters
First, when your site is credible, and your information is reliable, your customers and visitors will come to rely on you. For them, you’ll be what’s known as a Subject Matter Expert, or SME, a ready source for everything they need to know.
Second, your credibility, and your authority as an SME, will give your site visitors the added value they’ll need to convert and become your customers. If each page on your site, and each post in your blog, offers the reader some nugget of real value, your audience will respond and you’ll see the results in your traffic statistics.
And this brings us to the third advantage of a credibility, better website performance. As you build a reputation for credibility, show yourself as an authoritative voice to your audience, and provide value to your site visitors, you’ll find your site stats improve; you’ll develop traction with the search engines, improve your SEO, and as your site appears in better positions in search results, your traction will continue to improve.
A Virtuous Cycle
These factors of improved credibility building reputation building traction building SEO performance are all interconnected. They influence each other, and as one improves, so do the others. Establishing this is the key benefit that better credibility gives to your website, and while it is not easy to build, it is its own reward.
Encouraging Credible Comments
One important, but often overlooked, factor in building a credible site, is the comment section. You want to have one; allowing your visitors to leave comments and to participate in the back-and-forth of conversation and community, will also encourage site traffic – especially repeat traffic. This benefit comes with pitfall, however, as you have to sacrifice some control over the content when you allow public comments.
Heyoya – the Credible Comment Solution
Heyoya has the solution. When you install Heyoya’s comment widget on your site, you can choose options for flagging and notification – Heyoya will let you know when attempts are made to abuse your comments or spam your site, and allow you to filter that out.
In addition, with Heyoya, all commenters on your site are verified. Commenters can be verified by email or voice; in either case, verification ensures that every comment you receive on your website is left by a real person, who has chosen to add to the conversation.
Finally, Heyoya’s platform brings voice and other rich media to your website. These media do more than just build a lively conversation, they also boost your SEO, feeding back into the virtuous cycle described above by bringing additional modes of search engine indexing to your site.
Build Community through Credibility
And there you have it. You need a credible website, and building community is a way to improve your reputation for credibility. Heyoya has a voice and rich media platform that will offer your audience the ability to hold a genuine conversation in a secure online environment, while reaping the benefit of your knowledge.