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May 19, 2022

Author: Heyoya Admin

How to Improve Your Blog Without Spending a Dollar

Sunday, 30 April 2017 by Heyoya Admin
If you have your own blog then you know there are a thousand and one things to worry about. Are you marketing it correctly? Are you using the right channels to advertise? Are your posts interesting and relevant? Is your design the best it can be? After a while a blog can seem like a
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How to build a business reputation

Monday, 24 April 2017 by Heyoya Admin
Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of
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The future of content

Tuesday, 18 April 2017 by Heyoya Admin
When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift
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How user generated content is evolving

Monday, 03 April 2017 by Heyoya Admin
It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you
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Emerging trends in online commerce

Wednesday, 29 March 2017 by Heyoya Admin
E-commerce is a booming market and looks set to continue its meteoric expansion this year. The average consumer currently spends around $1,800 per year on e-commerce and this will only go up. However, the market is constantly adapting and changing so it’s important to keep a close eye on emerging trends and big changes in
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The future of online advertising

Thursday, 23 March 2017 by Heyoya Admin
Digital advertising is everywhere and in a million different channels. If you are online at any given time, chances are you are basically being bombarded by advertising banners, ads, retargeting email campaigns, clickbait, sponsored social media posts and more. There is so much advertising “noise” out there that most people ignore or at least block
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How online reviews can help to increase sales

Monday, 20 March 2017 by Heyoya Admin
Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews
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How to make your content more trustworthy

Thursday, 16 March 2017 by Heyoya Admin
One of the best ways to keep users engaged with your brand is to produce great content. But what makes content great? Obviously, it has to be interesting and insightful. It should be compelling (through visuals and audio as well as just text) and it should tell a story that is relevant to your brand.
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What’s the future of voice tech?

Sunday, 12 March 2017 by Heyoya Admin
With voice assistants on every phone, and voice-controlled homes through devices like the Amazon Echo and Google Home, the voice seems to be everywhere. And in fact, we may be beginning an era of totally new and different interactions. The battle of the touch screens is over, and our next set of online interactions are
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Social Media Online Content in Germany

Sunday, 26 February 2017 by Heyoya Admin
More than three-quarters of Germans use the Internet in some way during their day. Research has shown that 75% of them are signed up to at least one social media network and use it for around one-quarter of their online time. Future growth is set to continue with a solid uptake from the younger generation, with 90%
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