However great your content is, it won’t count for much if users don’t click to read it. You may have spent hours writing the greatest article ever and teamed it up with amazing visuals and the perfect user interface, but your first step is still getting your users to click on your article. If you are posting on social media, forums or elsewhere, potential readers will be drawn in (or not) by your blog’s headline. So it is incredibly important to pick a headline that is powerful and catchy so that people want to hear more. How can you do this? Here are a few simple tips.
Work on it
The perfect title might not hit you right away. Sometimes it’s better to write the content first (around a particular theme or issue) and then start putting your headline together. It might also be a good idea to brainstorm potential headlines. Don’t worry if your first title isn’t a showstopper, keep thinking and you will get there. In general, aim to keep your headline an accurate reflection of your content, make it sound interesting and try and keep it short (under 70 characters is a good rule of thumb in terms of length).
Blogs are great but they go so much further than just creating and consuming content. The words on the digital page are definitely important, but even more important is being able to leverage those words and readers into something bigger: a community. Building a community means higher reader retention, more engaged readers and ultimately more leads. So what exactly does a blog based community look like and more importantly, what’s the magic formula for creating a community around your blog without breaking the bank?
Community means interaction
Maybe you are getting good web traffic and a few shares – that’s great, but not necessarily the mark of a successful blog that can form a cohesive community of users. So what’s a good metric for measuring community? Well, interactions are key here. So, actions are great, but ongoing interactions are even better. This is the difference between web traffic that comes to your site once before disappearing forever and readers who frequently comment on your blog and talk to each other about your site content. At the end of the day, community goes far beyond what you create or produce and becomes something larger and much more powerful.
If comments and interactions are the gold standards for creating and measuring an online community what can be done to encourage and foster them? If you have any type of blog you probably realize there is an inbuilt comments section. This might not be your best bet. Yes, it’s free and yes, it’s right there but we encourage you to leave the comfort of your blog platform and look at a world of amazing available plugins. Why should you do that? Well, for starters, most automatic comment sections are fairly standard text-based affairs while downloading other plugins (and many are completely free!) can help you to go far beyond this and let your community communicate through rich media – that means video, audio, emojis and photos. Allowing users different ways to communicate is a great way to grow the conversation on your blog.
Are you all set when it comes to social media campaigns, adverts and driving traffic to your site? Well, what happens once they get there? Are your readers sticking around and engaging or clicking away in a few seconds? Whatever you do, your main aim is probably to get conversions. This can mean purchases from your online store, newsletter sign ups or lead submissions. The longer visitors stay on your site, the more likely they are to convert. So, getting loads of traffic, which disappears after a few seconds, isn’t so great. And in fact, statistics show that 70% of people who abandon your site will never return. So, here are some tips to make your readers stay longer.
Make sure your content is easy to read
It may sound obvious, but if you’ve written the best article in the world, and it looks terrible visually, most people won’t stay to read it. In fact, the majority of readers won’t read your content at all – they will scan it. Make sure your website looks good visually and that content is broken up in ways that are easier on the eyes. For example, instead of one huge run on an article, try breaking articles up into short paragraphs with headings. That way, even if people don’t deep dive into your content, they’ll be able to get an overview of what you’ve written. You can also help vary the flow of an article by inserting visuals within the text. Playing a short clip is a great way to ensure people stick around a little longer.
If you have a blog, commenting is important for a wide range of reasons from better search engine rankings, and increased traffic, to creating and leveraging your content so that users join a conversation and stay on your web page for longer. And, for those of you who run an online store, reviews are crucial to the business. They’ve even been shown to help boost sales by up to 70%, and they can serve as an information source for customers on who want to know more about your products or services or are on the fence about a purchase.
But, despite the importance of comments and reviews, the majority of both are text based and limited. Let’s face it; it’s hard to say things with text alone. According to well-known research from Professor Albert Mehrabian, only 7% of communication is verbal. So what’s the rest of it? Well, 38% is the tone of voice and the remaining 55% is body language. And not only that: that 7% of text can get very ambiguous when posted online. It’s often hard to tell if a reviewer is happy, sarcastic, or angry. Without tone of voice and body language, a lot gets lost in translation. For this reason, Heyoya is proud to launch its new rich media feature that allows you to use all media types for an even better and bigger conversion. With Heyoya you aren’t limited to text. You can express yourself using 100% of the communication spectrum.
Start using Heyoya today and you can post comments on your favorite sites and review products using voice, video and images. You can even post emojis. You can express yourself far beyond the medium of text. If you have a blog or online store then this is great news! Product reviews are so much more powerful when customers can see images and videos of the products. Sharing visuals of products is a powerful way to generate social proof and literally show customers how great your products are.
When leaving a comment or review, the common phrase “a picture is worth a thousand words” is often very true. Sometimes images can convey so much more than one or two lines of text. But, the truth is, sometimes it’s tough to choose just one mode of media. The best conversations often come from a combination of text, voice and visuals. So, if you are looking to engage your web visitors and make them stay on your site for longer, giving them different ways to interact with your content can help take your blog or online store to the next level.